- 164,000 active players, of which approx. 35% are women

- 87% are older than 25 (37% are between 40-59 years old)

- Divided by approx. 50/50% ml. Zealand and Jutland

- 34% have a long-term education

- A healthy and active lifestyle, as 71% do sport at least weekly

- High household incomes, as 45% are higher than DKK 600,000 (32% earn between DKK 300-599,999)

- Great interest in traveling in general – within the last year especially with scheduled flights in Europe (39%) and overseas (16%), but also car holidays abroad (20%) – at least once

- Good design means a lot to 77%

- 72% like to spend extra on branded goods

- 87% are happy to pay extra for quality products

- 77% live in a house

- High grocery consumption, as 17% buy for more than DKK 2,000 per week

- 35% try news before friends/acquaintances

- 47% have bought goods that were mentioned or advertised in Dansk Golf

- 55% think the ads in Dansk Golf are interesting/very interesting