- 167,000 active players, of which 73% are men

- Average age: 55 years old

- Split by approx. 40/60% ml. Zealand and Jutland

- High household incomes, as 50% are higher than DKK 600,000

- An active target group with usage of the following subject:
* Other sport than golf
* Health and wellness
* Culture (books, film, music and events)
* Technology and cars
* Golf travels
* Other kind of travels than golf travels
* Gastronomy
* Investment
* House & garden