Audience Fotbolldirekt.se

A typical Fotbolldirekt visitor is around 40 years old, with an interest in sports, games and betting, living in a metropolitan area.

Gender distribution

Women
23%
Men
77%

Age

Source: Egen undersökning
< 15 Years
0%
15 - 24 Years
13%
25 - 34 Years
24%
35 - 44 Years
26%
45 - 54 Years
18%
≥ 55 Years
19%

Do You Subscribe to a TV and/or Streaming Service with Sports Content?

Source: Egen undersökning
Yes
51%
No
49%

Would You Consider Changing Banks or Insurance Companies If You Received a Better Offer?

Source: Egen undersökning
Yes
42%
No
28%
Maybe
30%

Do You Regularly Place Bets on Sports?

Source: Egen undersökning
Yes
44%
No
56%

During the following Year, Do You Plan to Travel Abroad for a Sporting Event?

Source: Egen undersökning
Yes
51%
No
49%

Education

Source: Egen undersökning
Elementary School
8%
High School
36%
Trade School
8%
University/College (Max. 2 Years)
18%
University/College (Min. 2 Years)
30%

During the following Year, Do You Plan to Buy a New and/or Renovate Your Current Home or Vacation House?

Source: Egen undersökning
Yes
34%
Yes
66%

Household Income/Year

Source: Egen undersökning
≤ 199,999 SEK
9%
200,000 - 399,999 SEK
26%
400,000 - 749,999 SEK
41%
750,000 - 999,999 SEK
16%
≥ 1,000,000 SEK
8%

Occupation

Source: Egen undersökning
Employed
72%
Unemployed
5%
Retired
9%
Student
11%
Other
3%

Do You Regularly Purchase Sports or Excersice Equipment?

Source: Egen undersökning
Yes
46%
No
54%