Content in Display (CPM)

 
An edition
6 issues (one week)


Coverage
50,000
149,000


OTS*
50,000
302,000


Frequency
1,0
2,0



* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible impressions)
* Number of times the same person has had the opportunity to be exposed to the content
Source: Consumer & Media '24 / 2 - 12+
 
One issue of Finansavisen is read by 50,000 people. Six editions are read by a total of 149,000 different people. This means that with advertising in 6 editions, you get up to 302,000 exposure options (equivalent to "views" digitally), and you have a frequency of 2,0.

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