Audience Kapital
Kapital is Norways oldest business magazine. Since 2022, it has been published every Friday, with special editions covering both "business" and "pleasure."
The magazine targets readers in the business world, reaching leaders with high decision-making authority and large networks. Kapital also appeals to so-called "young professionals."
Readers are aged 25-55, have high incomes, and choose premium products when it comes to homes, cottages, and cars.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 854,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,131,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Average age 25-59
Business and Industry
Economics
Food and drink
Arts and music
Politics and social issues
Travel
Vehicles
Men’s clothing
Shoes
Luxury goods
Technology
Gender distribution
Residence
Source: Kantar TNS
Age
Source: Kantar TNS
Level of education
Source: Kilde: Forbruker & Media 2024/1 - 12+
Personal annual income
Source: Egen undersökning
Household annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Decision-maker INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Opinionleader INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Income INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
