Audience Finansavisen MOTOR
MOTOR is Finansavisens regular Saturday magazine and Norways only weekly publication dedicated to cars and boats.
MOTOR conducts in-depth tests of the fastest, most expensive, and most luxurious vehicles, both on land and on water. The magazine covers a wide range of topics, from innovations and bestsellers to the latest technological developments, classic cars, and accessories for cars, boats, and motorcycles. Additionally, MOTOR includes articles on watches and other relevant consumer and lifestyle topics.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 768,000 (Population: NOK 631,000)
- Average household income: NOK 1,083,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Average age 25-59
Bank
Investment banking
Online banking
Retail banking
Affärer
Ekonomi
Privatekonomi
Kreditkort
Försäkring
Investment
Bostadslån
Konserter
Musikfestivaler
Actionfilmer
Gör det själv
Hemelektronik
Resa
Bilar
Båtar
Elfordon
Hybrider
Minivan
Motorcykel
RVs
SUV
Mopeder
Kläder för män
Skor
Smycken
Solglasögon
Lyxprodukter
Onlineshopping
Datorer
Konsumentelektronik
Gender distribution
Residence
Source: Kantar TNS
Age
Source: Kantar TNS
Highest completed schooling
Source: Kilde: Forbruker & Media 2024/1 - 12+
Personal annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Household annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Decision-maker INDEX (100 = average norwegian population)
Source: Egen undersökning
The Opinionleader INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Income INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
