Audience Finansavisen MOTOR
MOTOR is Finansavisens regular Saturday magazine and Norways only weekly publication dedicated to cars and boats.
MOTOR conducts in-depth tests of the fastest, most expensive, and most luxurious vehicles, both on land and on water. The magazine covers a wide range of topics, from innovations and bestsellers to the latest technological developments, classic cars, and accessories for cars, boats, and motorcycles. Additionally, MOTOR includes articles on watches and other relevant consumer and lifestyle topics.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 768,000 (Population: NOK 631,000)
- Average household income: NOK 1,083,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Average age 25-59
Banking
Investment banking
Online banking
Retail banking
Business
Economics
Personal finance
Creditcards
Insurance
Investment
Mortgage loans
Concerts
Music festivals
Action movies
Do it yourself (DIY)
Home Appliances
Travel
Automobiles
Boats
Electric vehicle
Hybrids
Minivans
Motorcycles
RVs
SUVs
Scooters
Men’s clothing
Shoes
Jewelry
Sunglasses
Luxury goods
Online shopping
Computers
Consumer electronics
Gender distribution
Residence
Source: Kantar TNS
Age
Source: Kantar TNS
Highest completed schooling
Source: Kilde: Forbruker & Media 2024/1 - 12+
Personal annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Household annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Decision-maker INDEX (100 = average norwegian population)
Source: Egen undersökning
The Opinionleader INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Income INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
