Audience ELLE - Print

Well-educated people who live primarily in big cities.

Fashion-conscious people who think it is important to be well-dressed and attractive.

Early adopters.

Pay more for quality, stylish design and strong brands.

Risk takers who are open to change and new ideas.

Care about having a nice home, often looking for inspiration for their home.

Careerists with a stressful lifestyle who find the internet makes their lives easier.

Empathetic people who give to charity, are environmentally friendly and believe that Sweden should accept refugees.

Art and culture enthusiasts.

Gender distribution

Women
87%
Men
13%

Age

Source: Orvesto Konsument 2024:Helår
16-24 years
20%
25-34 years
18%
35-44 years
18%
45-54 years
16%
55-64 years
14%
65-80 years
14%

High spenders (index)

Source: Orvesto Konsument 2024:Helår
Make-up
362
Skin care products
298
Jewelry
280
Hair care products
272
Women's clothing
261

Interests (index)

Source: Orvesto Konsument 2024:Helår
Beauty care
315
Fashion
271
Skin care
267
Hair care
267
Celebrities
259

Geografisk fördelning

Source: Orvesto Konsument 2024:Helår
Storstad
54%
Övriga
47%