Audience Damernas Världs magazine readers

Dv-reader is a woman between 30-54 years. She found both in the city and in smaller cities around the country. She loves all beauty and clothes, but she spends almost as much on decorating.

Gender distribution

Women
71%
Men
29%

Ålder

Source: Orvesto Konsument 2022 helår
16-24 år
15%
25-34 år
16%
35-49 år
26%
50-64 år
24%
65-80 år
18%

High spenders (index)

Source: Egen undersökning
Kosmetika
235
Skönhetsbehandlingar
222
Smycken
216
Hårvårdsprodukter
192
Damkläder
172

Intressen (index)

Source: Orvesto Konsument 2022 helår
Skönhetsvård
211
Hårvård
189
Hudvård
185
Mode
181
Meditation/Yoga
170