Display

Get help with Display advertising

Compare different campaign proposals. Save time and money.

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

Best Display advertising providers

Filter

23 brands found

Min Mave ApS

Classifieds · Min-Mave er Danmarks støreste netværk for mødre
Min-Mave.dk er en Danmarks største hjemmeside, der henvender sig til gravide og nybagte mødre. Hjemmesiden indeholder en bred vifte af artikler, blogs, fora og værktøjer, der er designet til at hjælpe...
0%
Men
100%
Women
25-34 years

Biernet.nl

Classifieds
Banners, native uitingen, display campagnes en native content op de website Biernet.nl...
50%
Men
50%
Women
24-47 years

Götaälvdalen

Classifieds
Götaälvdalen är en av Sveriges mest spännande platser. Goda kommunikationer, både med tåg och med den nya motorvägen, gör gör att allt fler människor och företag vill flytta hit. Götaälvdalen täcker i...
50%
Men
50%
Women
13-65 years

VedX AB

Classifieds
We offer several websites for banner advetisments, linkbuilding. All from travel, booking, hotels, construction, food and wine....
50%
Men
50%
Women
20-65 years
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Dragør Nyt

Classifieds
Vi tilbyder annoncering i vores trykte avis, som bliver modtaget af omtrent 85% af kommunens husstande. Vi tilbyder annoncering på mediehusets tre digitale platforme....
50%
Men
50%
Women
40-65 years

Feel Good MSP

Classifieds
Feel-Good MSP sales training programs enhance your teams sales skills, from prospecting to closing. Our Sales Accelerator is made up of three core modules, actionable mini-courses, and live group coac...
50%
Men
50%
Women
13-65 years

Handyman.dk

Classifieds
Med mere end 3.000 artikler, film og dialoger om gør-det-selv arbejde indenfor byggeri og vedligehold, er Handyman.dk et af Danmarks mest betydende medier indenfor gør-det-selv området, og med Kuno Bo...
100%
Men
0%
Women
25-34 years

HS Media

Classifieds
HS Media selger annonser for mer enn 70 ulike magasiner og nettsider....

HR Nyheter

Classifieds
HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
50%
Men
50%
Women
35-44 years

Conseo

Classifieds
Conseo driver en række online medier inden for cykling (MTB og Gravel) og motorcykler.MTBX.dk - Mountainbike MagasinXMOTO.dk  - MC Magasin...
50%
Men
50%
Women
45-54 years

Lehrerpool Verlag GmbH

Classifieds
50%
Men
50%
Women
25-34 years

Martin et Karczinksi

Classifieds
100%
Men
0%
Women
18-24 years

Tidningen Skärgården

Classifieds
Tidningen Skärgården är en prenumererad nyhetstidning för alla med intresse för skärgården. Tidningen utkommer varje vecka med nyheter, reportage, historia och kultur. Vi rapporterar från öarna året o...
50%
Men
50%
Women
30-65 years

MGDK

Classifieds
MGDK er Danmarks største uafhængige underholdningsmediehus.  

Vi leverer digitale nyheder 24/7, til den brede danske befolkning, samt til vores Skandinaviske naboer, Norge og Sverige.

Med differenti...
50%
Men
50%
Women
35-65 years

Videdressing

Classifieds
Videdressing is a French online classified  for buying and selling luxury and high-end fashion items such as clothing, shoes, bags, and accessories. It was founded in 2009 and acquired by Leboncoin, a...

Subito

Classifieds
Subito is among the top 10 most visited websites in Italy and is the country’s leading online classifieds service. Founded in 2007, Subito now has over 37 categories, with more than 13 million buyers ...

Agriaffaires

Classifieds
Agriaffaires is a leading online marketplace for buying and selling agricultural equipment, machinery, and vehicles. It was founded in 2000 and is based in France, but it operates in several countries...

Jófogás

Classifieds
Launched in 2010, Jófogás has 6,75 million monthly active users, making it one of Hungary’s leading online classifieds sites. Jófogás provides plenty of innovative services, including door-to-door del...

OLX

Classifieds
OLX is an online classifieds platform that allows individuals and businesses to buy and sell various products and services. It was founded in 2006 and is currently available in over 40 countries, prim...

Kijiji

Classifieds
Kijiji  is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.