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102 brands found

Vogue Scandinavia

Style & Fashion · Vogue is the number one fashion magazine in the world. Since the launch in August 2021, Vogue Scandinavia has had more than 5M digital users...
Active in 8 locations
Offers Display

ELLE

Style & Fashion · In ELLE you will find the latest and greatest in fashion, beauty and lifestyle. In a world full of choices, ELLE helps you find the best and...
Active in Sweden
Offers Display
Reaches 90% women, 10% men, 16-54 years

Femina

Style & Fashion · Since 1944, Femina has been a part of Swedish women's lives. Femina is Sweden's oldest and largest lifestyle magazine for women.
Our content...
Active in Sweden
Offers Display
Reaches 91% women, 9% men, 45-65 years

Café

Style & Fashion · Café är Sveriges ledande mode- och livsstilsmagasin för män. Här finns den skarpaste bevakningen av stil och samtidstrender. Här finns fördj...
Active in Sweden
Offers Display
Reaches 84% men, 16% women, 25-49 years
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King Magazine

Style & Fashion · King är Sveriges enda renodlade modemagasin för män. Kingmagazine.se är sajten där du inspireras och får stilsäkra råd på frågorna du har om...
Active in Sweden
Offers Display
Reaches 82% men, 18% women, 20-35 years

Manolo.se

Style & Fashion · Manolo.se har sedan starten 2004 etablerat sig som Sveriges självklara stilguide för män. Vi skriver dagligen om kläder, skor och accessoare...
Active in Sweden
Offers Display
Reaches 73% men, 27% women, 25-35 years

Costume – Nyhedsbrev og Website

Style & Fashion · COSTUME er et modemagasin, der siden 2002 har inspireret danske kvinder indenfor udvalgte emner med personlige holdninger og velskrevne ord....
Active in Denmark
Offers Display

Rodeo

Style & Fashion · Rodeo är sajten för unga kvinnor som har intresse av nöjesvärlden, musik, skönhet och mode....
Active in Sweden
Offers Display

Woman – Nyhedsbrev og Website

Style & Fashion · WOMAN er læsernes bedste veninde på nettet, og udkommer dagligt med artikler, noter, tips og guides om alt, hvad der rører sig i den yngre k...
Active in Denmark
Offers Display

ELLE

Style & Fashion · ELLE gives you everything about the leading designers of the time, photo reports by some of Scandinavia's most talented fashion photographer...
Active in Denmark
Offers Display
Reaches 81% women, 19% men, 13-65 years

Manify

Style & Fashion · Manify is een magazine en website voor mannen met artikelen over fashion, lifestyle, health en beauty....
Active in Netherlands
Offers Display

L'officiel

Style & Fashion · Since 1921, LOfficiel has been one of the leading international luxuryand lifestyle media brands. Founded in Paris, it is still closely asso...
Active in Austria
Offers Display

Circulaire

Style & Fashion · Med Circulaire vill vi utmana det traditionella sättet att konsumera premium second hand. Genom vår plattform ökar vi transparensen på markn...
Active in Sweden
Offers Display
Reaches 50% women, 50% men, 25-34 years

Femina:update

Active in Denmark
Offers Display
Reaches 50% women, 50% men, 13-65 years

Metro Mode

Style & Fashion · Metro Mode är sajten för dig som vill ha koll på det senaste inom mode, skönhet, inredning nöje och mycket mer....
Active in Sweden
Offers Display

Elle Norge

Style & Fashion · ELLE er Norges største motemagasin. Annonser her for å nå folk som er interessert i livsstil, underholdning, skjønnhet og mye annet. ...
Active in Norway
Offers Display

Jezebel GA

Style & Fashion · As part of the award-winning Modern Luxury Media network, Jezebel delivers cutting-edge fashion spreads, international travel features, reve...
Active in Atlanta, GA
Offers Display

Marie Claire Belgium

Style & Fashion · By advertising in Marie Claire, you reach a target group of women with an interest in fashion, beauty and style....
Active in Belgium
Offers Display

InStyle

Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith.  In Feb...
Active in New York City, NY
Offers Display

Vogue USA

Style & Fashion · Vogue is an American monthly fashion and lifestyle magazine that covers many topics, including haute couture fashion, beauty, culture, livin...
Active in United States
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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