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16 brands found

M-magasin

Women's Health · Om M-magasin
M-magasin är det enda medievarumärket i Sverige med unikt fokus på kvinnan 50+. Det är också det varumärke i Sverige som bäst lyckats förmedla kunskap, inspiration och lust till ett rikare liv. Själva...
92,000
Total reach per issue
Orvesto Consumer Magazines API
14%
Men
86%
Women
55-65 years

MåBra

Women's Health · MåBra
For over 40 years, we have found, reviewed and delivered the latest and most important health news to Sweden's women. Our readers are loyal, knowledgeable and love both knowledge and kicks, regardless...
138,000
Total reach per issue
Orvesto Consumer Magazines API
18%
Men
82%
Women
45-65 years

Magasinet Liv – Nyhedsbrev og Website

Women's Health · Om Magasinet Liv
LIV har siden 2010 været livsstilsmagasinet til kvinder 40+. Det er troværdigt og ærligt skrevet til danske kvinder om livsstil skønhed, sundhed, mode, mad, bolig og rejser.
LIV er inspiration, guides...
50%
Men
50%
Women
13-65 years

fit

Women's Health
Fit on terveyttä ja liikuntaa käsittelevä lehti, jonka tavoitteena on innostaa ja motivoida lukijoita saavuttamaan tavoitteensa....
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Hälsa & Fitness

Women's Health · Hälsa & Fitness
If you’re a fan of health and fitness, you’ve come to the right place! You can always trust Hälsa & Fitness and halsafitness.se to take you to the next level – whether you aspire to run longer, lift h...
20%
Men
80%
Women
25-45 years

ET-lehti

Women's Health
ET-lehti on yli 50-vuotiaille naisille suunnattu lehti. Julkaistu fyysisenä lehtinä kahdesti kuukaudessa. Saatavilla verkossa....

Libelle.be

Women's Health

Femmes d'Aujourd'hui

Women's Health
Femmes d'Aujourd'hui is a Belgian women's magazine. ...

Meins

Women's Health
Meins ist ein Gesundheits- und Lifestyle-Magazin für Frauen....

Jolie

Women's Health
Jolie ist eine Online-Plattform für junge Frauen. Der Inhalt konzentriert sich auf die Stärkung und den Aufbau von Selbstbewusstsein und schreibt über Themen rund um Schönheit, Mode und Beratung....

Libelle.nl

Women's Health
Adverteer bij Libelle om een ​​brede vrouwelijke doelgroep te bereiken....

Women's Health

Women's Health
Women's Health is een tijdschrift voor vrouwen over hun gezondheid, leven en schoonheid....

Vriendin

Women's Health
Vriendin is een tijdschrift voor vrouwen om zich in te herkennen en ervaringen mee te delen....

Health

Women's Health
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...

Wunderweib

Women's Health
lWunderweib ist die Online-Plattform, die sich an Frauen und Themen richtet, die sie bewegen. Dort gibt es interessante Berichte über Liebe, Gesundheit, News und Mode zu lesen....

Happy In Shape

Women's Health
Happy In Shape is een lifestylemagazine voor vrouwen met artikelen over gezondheid, beauty en mode....

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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