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72 brands found
Kanal 5
Entertainment · Kanal 5 är en del av Discovery Networks Sweden och sänder många av Sveriges mest kända TV-program. ...
discovery+
Television · Discovery+ är streamingtjänsten där du kan se allt från film och serier till sport. Tjänsten samlar program från Warner Bros. Discoverys all...
ShowHeroes
Advertising · We are a full service media house, collaborating with publishers, content creators and advertisers to bring out the best of online video. In...
Eurosport
Sports · Warner Bros. Discovery (NASDAQ: WBD) är ett ledande globalt mediehus som skapar och distribuerar innehåll med stor bredd och rik variation f...
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Kanal 11
Entertainment · Warner Bros. Discovery (NASDAQ: WBD) är ett ledande globalt mediehus som skapar och distribuerar innehåll med stor bredd och rik variation f...
Kanal 9
Entertainment · Warner Bros. Discovery (NASDAQ: WBD) är ett ledande globalt mediehus som skapar och distribuerar innehåll med stor bredd och rik variation f...
Discovery Channel
Television · Genom Discovery Channel når du en bred publik med intresse för natur, vetenskap, teknik, historia. Kanalen når en stor och lojal tittarskara...
Viafree
Entertainment · På Viafree kan du streama Viaplay Groups produktioner gratis....
TV3
Entertainment · På TV3 kan du ta del av ett brett utbud av filmer och serier inom alla kategorier. Har du missat ditt favoritprogram så finns det även att s...
TV6
Entertainment · Ta del av ett brett utbud av humorprogram och underhållning på TV6! ...
Smartclip.tv
Advertising · Nå målgrupper via Smartclip som erbjuder annonsmöjligheter via TV, både in-stream och out-stream. ...
TV10
Entertainment · TV10 är en del av Viaplay Group som sänder program inom sport och dokumentärer....
TV8
Entertainment · TV10 är en del av Viaplay Group som sänder program inom dokumentärer och drama....
Dagens industri
Finance · Dagens industri är Nordens största affärstidning. Med Sveriges främsta ekonomijournalister och analytiker levererar Dagens industri varje da...
Branschaktuellt
Construction · Branschaktuellt är en av Sveriges ledande branschportaler som varje vecka förser över 50 000 beslutsfattare och yrkesverksamma med nyheter f...
Aftonbladet
News · Aftonbladet är Sveriges populäraste nyhetskälla – störst i alla kanaler: print, online och mobil. Aftonbladet ska vara den mest engagerande ...
Hälsoliv
Fitness & Exercise · Hälsoliv punkterar myter, fångar snackisar, granskar kvacksalveri och guidar dig i din personliga hälsa – med säkra och enkla råd från ledan...
Vinliv.se
Cocktails, Beer & Wine · Vinliv grundades 2018 och når varje vecka, tillsammans med sina partners, ut till över 200 000 mat- och vinintresserade runt om i landet. Må...
HRnytt
HR · HRnytt.se är i dag Sveriges största oberoende nyhetssida inom HR- och ledarskapsområdet. Sedan 2014 har vi levererat nyheter av hög kvalitet...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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