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Sports · Hela Sveriges innebandymagazin och världens största sajt om innebandy, med fokus på både bredd och elit. Når i snitt mellan 50 000 och 75 00...
Football · One of the worlds leading livescore football applications with over 2 million monthly users and over 500 million monthly ad requests...
Finance · Dagens industri är Nordens största affärstidning. Med Sveriges främsta ekonomijournalister och analytiker levererar Dagens industri varje da...
National News · Expressen är ett av Sveriges mest kända varumärken - över 90 procent av befolkningen känner till Expressen. Och mer än fem miljoner tar del ...
National News · Svenska Dagbladet står för kvalitetsjournalistik både på tryck och online. Hos SvD ligger annonserna nära nyhetspulsen med höga observations...
Style & Fashion · In ELLE you will find the latest and greatest in fashion, beauty and lifestyle. In a world full of choices, ELLE helps you find the best and...
News · Aftonbladet är Sveriges populäraste nyhetskälla – störst i alla kanaler: print, online och mobil. Aftonbladet ska vara den mest engagerande ...
Finance · Vill ni skapa kännedom och trovärdighet kring ert varumärke? Vill ni skapa potentiella affärskontakter och öka er försäljning? Söker ni nya ...
Style & Fashion · Since 1944, Femina has been a part of Swedish women's lives. Femina is Sweden's oldest and largest lifestyle magazine for women. Our content...
Interior Decorating · Interior inspiration is the keyword for everything in ELLE Decoration and at elledecoration.se. With us, you can see the most inspiring home...
Food & Drink · Allas give active women in the middle of life long-awaited relaxation, entertainment, flair and enjoyment. Our readers get inspiring recipes...
Celebrity Gossip · Sweden's best site with royal news and pictures, a royal fashion blog and the latest news from the celebrity world, parties and premieres....
Remodeling & Construction · Den oslagbara kombinationen av redaktionellt material av högsta klass, och annonser om just de ämnen som läsarna är intresserade av, gör Vi ...
Home & Garden · LEVA&BO är Sveriges största inredningsmagasin och inredningssajt. LEVA&BO håller koll på olika stilar, vackra prylar och nya tendenser. För ...
Tech Business · Med hjärtat i tech och smart journalistik hjälper vi våra kunder att kommunicera direkt med Sveriges främsta entreprenörer och ledare på de ...
Women's Health · For over 40 years, we have found, reviewed and delivered the latest and most important health news to Sweden's women. Our readers are loyal,...
Interior Decorating · In the interior design magazine Residence, we get a guide to the whole home - from interior details to architecture and art. Residence write...
Business · allabolag.se är Sveriges mest populära tjänst för alla som är intresserade av att veta mer om Sveriges bolag. allabolag.se presenterar allti...
Family & Relationships · laget.se är Sveriges största privatägda sajt & en av Sveriges största familjesajter med 2 miljoner unika besökare som försöker få ihop famil...
Food & Drink · ELLE Mat & Vin is a stylish, inspiring, trendy and good-looking food and wine lifestyle brand. Reflecting the appetites of contemporary, tre...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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