Want to be seen here?
Connect your company to the marketplace for free.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
Finance · Pengerådet er en podcast med Andreas Fredriksen og Hallgeir Kvadsheim som gir tips og anbefalinger om privatøkonomi....
Mental Health · Hvordan har du det mann? med Erik Follestad er en podcast for menn som fokuserer på tabubelagte temaer som berører menn....
News · Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampan...
News · Klar Tale er Norges eneste lettleste nyhetsavis. Stor skrift og enkelt språk gjør avisen lettere å lese enn andre aviser. Vi skriver om både...
Society · Samtiden er Norges største og eldste allmennkulturelle tidsskrift, grunnlagt i 1890....
Education · Utdanningsnytt.no er nettstedet for fagbladene Utdanning, Bedre skole, Yrke, Første steg og Spesialpedagogikk.Nettstedet hadde i 2020 310.00...
News · E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobi...
News · Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg ti...
Tech · Kode24 er en nettavis for personer som jobber med utvikling og IT. Annonser via Display og Podcasts. ...
Entertainment · Voksenpoeng er en podcast med Nora for alle mennesker som nettopp har gått inn i voksenlivet....
Family & Relationships · Foreldrekoden er en podcast av familieterapeut Hedvig Montgomery som veileder foreldre i hvordan de kan oppdra og forstå barna sine. ...
Entertainment · Mads Hansen og Rasmus Wold får ukentlig besøk av en gjest, og sammen lager de en topp 3-liste....
Entertainment · Gi meg alle detaljene er en podcast hvor Linnéa Myhre snakker og diskuterer norske kjendisskandaler....
Politics · Aftenpodden går gjennom ukens siste hendelser innen nyheter og samfunn....
Advertising · Linnea Myhre og Stine Melbø snakker om hva folk diskuterer på internett, både morsomt og seriøst....
Advertising · Moderne Media hjelper bedrifter med annonsering i ulike formater som podcaster, TV, radio og sosiale medier....
News · forskning.no byr på nyheter, bakgrunnsstoff, debattspalte og blogg. Vi dekker de fleste fagfelt i norsk og internasjonal forskning.forskning...
News · Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologis...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
Connect your company to the marketplace for free.
No commitments.