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The Daily Independent KY
News
The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...
Henderson Gleaner
News
The Henderson Gleaner (also known as The Gleaner) is the daily newspaper in Henderson, Kentucky. The newspaper is published Tuesday through Sunday mornings. It has not been published on Mondays since ...
Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
South china morning post(SCMP)
News
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...
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Commonwealth Journal
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The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...
Cincinnati Enquirer
News
The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the Enquirer is the last remaining daily newspaper in Greater Cin...
The Daily News KY
News
Commonly known as the Bowling Green Daily News, the paper traces its roots to the Bowling Green Democrat, originally the Gazette, which was founded in 1854. In 1882, John B. Gaines established the Dai...
The Kentucky Kernel
News
The Kentucky Kernel Founded in 1908 and independent since 1972, the Kentucky Kernel is the non-profit, student-run newspaper for the University of Kentucky. The Kernel offers the most extensive news c...
The Times-Picayune | The New Orleans Advocate
News
The Times-Picayune/The New Orleans Advocate is an American newspaper published in New Orleans, Louisiana, since January 25, 1837. The current publication is the result of the 2019 acquisition of The T...
The Daily Reveille
News
The Daily Reveille has been since 1887 the student newspaper at Louisiana State University in Baton Rouge, Louisiana. It prints once a week on Wednesdays during the fall, spring and summer semesters....
Kennebec Journal
News
The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...
morning sentinel
News
The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The newspaper covers cities and towns in parts of Franklin, Ken...
Sun Journal
News
The Sun Journal is a newspaper published in Lewiston, Maine, United States, which covers central and western Maine. In addition to its main office in Lewiston, the paper maintains satellite news and s...
The Advertiser Democrat
News
The Advertiser Democrat is a weekly newspaper serving 18 towns in the Greater Oxford Hills region of western Maine in the United States. It is published weekly on Thursday from its editorial/advertisi...
Cherokee County Herald
News
The Cherokee County Post-Herald is a weekly newspaper in Centre, Alabama.The Herald was the only weekly newspaper in Cherokee County until 1984, when Consolidated Publishing Co. started the Cherokee S...
Cleburne Times-Review
News
the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1950, the Times-Review added teletypesetter equipment and was...
Dothan Eagle
News
Dothan Eagle is a regional daily newspaper, serving as the dominant daily in the 13-county market area known as the Wiregrass. This market area covers Southeast Alabama and portions of Northwest Flori...
Enterprise Ledger
News
Enterprise Ledger is a regional daily newspaper, serving as the dominant daily in the 13-county market area . This market area covers Southeast Alabama and portions of Northwest Florida and Southwest...
Fairhope Courier
News
Fairhope Courier Founded in 1894 by E. B. Gaston, The Fairhope Courier Newspaper came to Alabama and brought with it The Fairhope Single Tax Colony. The FSTC is a land tax based non-profit that holds ...
Franklin County Times
News
Franklin County Newspapers Inc., publishes the Franklin County Times and Franklin Living magazine. The Franklin County Times is one of the oldest businesses in northwest Alabama, having been in operat...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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