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News · Founded in 1919, the Sunday Sun newspaper is one of the oldest regional Sunday newspapers in the UK. It is the sister paper of The Chronicle...
News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
News · The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the worl...
News · One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding jo...
News · The Rossendale Free Press is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Rossendale Free Press represents...
Advertising · Energy Voice is a digital and print news platform which investigates and reports on what matters in oil, gas, power and the energy transitio...
News · The Accrington Observer is a hyper-local paid weekly newspaper. As an established, and trusted brand, the Accrington Observer represents the...
News · manchestereveningnews.co.uk is the online edition of the Manchester Evening News.For more than 150 years we have told the stories of the peo...
News · The Daily Post is a daily newspaper for the North Wales region of Wales. Its website is branded North Wales Live. The newspaper gained indep...
News · The Scunthorpe Telegraph is a 24/7 website and weekly newspaper covering news, sport and entertainment across North Lincolnshire.Our journal...
News · The Hull Daily Mail is an English regional daily newspaper for Kingston upon Hull, in the East Riding of Yorkshire. The Hull Daily Mail has ...
News · The Sentinel is a daily regional newspaper circulating in the North Staffordshire and South Cheshire areas of England. It is owned by Reach ...
News · The Retford Times is a weekly local newspaper founded in 1869. It is distributed in and around the area of the North Nottinghamshire market ...
News · The Grimsby Telegraph is a daily British regional newspaper for the town of Grimsby and the surrounding area that makes up North East Lincol...
News · Founded in 1878, Nottingham Post is one of the UK's most successful local newspapers. Over the years it has won countless awards for its edi...
News · The Burton Mail is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and...
News · LeicestershireLive is the online edition of the Leicester Mercury, which was founded in 1874 and is one of the UK's most successful local ne...
News · The Lincolnshire Echo is a weekly British regional newspaper for Lincolnshire, whose first edition was on Tuesday 31 January 1893, and is pu...
News · The Gloucestershire Echo is a local weekly newspaper based in Gloucester, England. Published every Thursday, it covers the areas of Bishops ...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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