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Automotive · BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motori...
Advertising · BBC Wildlife Magazine is #1 in the UK. It’s a celebration of the natural world, inspiring people with the sheer wonder and beauty of nature,...
Advertising · Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commut...
Advertising · The UK’s number one cardmaking brand launched in 2003 and remains the go-to title for the new experienced card maker looking for beautiful, ...
Advertising · Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle....
Advertising · Cross Stitch Gold is a premium hobby brand featuring large, intricate projects from the world’s leading designers. Each issue showcases eigh...
Food & Drink · The delicious. brand is an all-round celebration of every aspect of food, from recipes, to health, travel, homewares and kitchen gadgets. It...
Home & Garden · Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative ...
Home & Garden · With a 22-year history as the only home interest title that focuses on living with antiques, Homes & Antiques is the trusted brand for those...
Advertising · Love Patchwork & Quilting is the market-leading modern quilt brand. Every month our pages are bursting with inspiration for quilters who lov...
Style & Fashion · Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encourag...
Automotive · As the UK’s bestselling mountain biking magazine, MBUK combines supreme authority with unrivalled enthusiasm to deliver world-class content....
Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Advertising · Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card mak...
Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Advertising · Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is...
Advertising · The Knitter is the premier brand for people who want to knit beautiful, original patterns from the world’s best designers. To explore new kn...
Advertising · The World of Cross Stitching is the flagship brand in our stitching portfolio. Launched in 1997, it is the number one in the market and the ...
Advertising · Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers ...
Advertising · Who Do You Think You Are? is Britain’s best-selling family history brand. The magazine explores the stories behind the popular TV series and...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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