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Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertai...
Elle (stylized ELLE) is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in F...
ELLE Decoration is the world's bestselling design and interiors brand, showcasing inspirational and luxurious interiors alongside expert advice and in-depth knowledge.ELLE Decoration’s audience is lux...
Esquire is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 international editions.Founded in 1933, it flourished during the Grea...
For the past 100 years, Good Housekeeping, Britain’s biggest-selling lifestyle magazine, has delivered recipes and consumer tests, as well as home, health, beauty and fashion advice. Backed by our con...
Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazar. Harper's Bazaar is published by Hearst and ...
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing...
Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men'...
Prima is a monthly women's magazine published in Paris, France. The magazine has been in circulation since 1982. It has editions in Spain, Germany, and the United Kingdom.Readers turn to Prima for acc...
Red is full of real-life fashion, beauty and inspirational lifestyle pieces but, at it's core, Red informs, advises and supports its Gen X readers through life. Red knows how to savour and enjoy and c...
Runner's World is a globally circulated monthly magazine for runners of all skills sets, published by Hearst in Easton, Pennsylvania, in the United States. Before its acquisition by Hearst, it was fou...
Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 mi...
Financially Fabulous is a powerful combination of content and events from the UK’s best-loved magazine brands. Tailored to provide women with important, life-changing financial advice.Launched across ...
The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK. It was founded as a broadsheet in 1964 as a successor to the Daily Herald, and became a tabloid in 1...
The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. The Times and its sister pa...
The Sunday Times was founded in 1822 and has a history of innovation stretching from a female proprietor in 1887 and a female editor in 1894, through to pioneering book serialisations and the first co...
The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from around the world, essays on everything from philosophy to poli...
Vogue is the fashion bible. Since the launch of the British edition in 1916, Vogue has been the pre-eminent fashion magazine. Today, Vogue continues to define fashion on multiple platforms, in print a...
Launched in 2005, GQ Style is the most dynamic, diverse and cutting-edge men's fashion magazine in the UK. Published biannually, GQ Style covers every trend in the market and its influence is far-reac...
GLAMOUR is the online and print destination for millennial and Gen Z beauty-loving women. Since its launch in 2001, it has transformed from a print magazine to a truly 360 digital-first brand that pro...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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