Want to be seen here?
Connect your company to the marketplace for free.
Time for a native advertising campaign? Ocast has gathered hundreds of solutions in one place so you can get started quickly. Fill in the form and start receiving campaign proposals.
News · Iltalehti.fi is a major Finnish news media and a diverse lifestyle media. In addition to the large mass, Iltalehti.fi also reaches out to a ...
Automotive · Nettiauto is Finlands largest car marketplace. As a representative of a car dealer, you will find solutions for your needs from us, whether ...
Automotive · Nettivaraosa is Finlands largest and most popular spare parts marketplace, where parts and accessories can easily find a new owner. Nettivar...
Automotive · In Nettikone, tractors, forestry excavators and agricultural machinery will find a new owner. On this marketplace, even smaller implements, ...
Advertising · Vaikuttajamedia on verkosto, joka kokoaa yhteen Suomen suosituimpia vaikuttajia. Tämäntyyppinen markkinointi on tehokas ja luotettava tapa e...
Automotive · Used motorhomes, and caravans are sold and bought all over Finland through the Nettikaravaani. As a retailer, you will find solutions that w...
Shopping · Nettimarkkina.com is an advertising site for all kinds of goods, where items easily change owners. In our selection you will find pets, elec...
Automotive · Sell or find your own mopeds, snowmobiles, motorcycles or scooters from Nettimoto classifieds. As a retailer, you will find solutions for yo...
News · Kärkimedia luotiin helpottamaan mainontaa suomalaisessa uutismediassa. Kärkimedia koordinoi ja ratkaisee mediakampanjan 32 suurimmalle media...
Style & Fashion · Gloria on suomalainen aikakauslehti, jonka sisältö on suunnattu naisille. Lue kaikesta sensaatiomuoti- ja elämäntapavinkeistä. Kustantaja my...
Business · Kauppalehti Optio deals with business and financial events, and focuses on the development of organizations and well-being at work. The maga...
Business · Kauppalehti Fakta offers tools for supervisory work and self-management Kauppalehti Fakta is a magazine for a better working life. As a spec...
Real Estate · In Nettimökki, you will find versatile array of rental cottages and holiday homes....
Hobbies & Interests · Nettivene.com is one of Finlands largest and most popular boat listing site, where used and new boats can easily find a new owner. As a reta...
Real Estate · Products for rent all over Finland. Includes cars, cabins and lots - rent as needed or put your possessions to work. Nettivuokraus is Finlan...
Real Estate Platforms · Kauppalehti Toimitilat is a marketplace for the demand and supply of premises. It has developed into Finlands leading online marketplace for...
News · Ampparit.com is a free news service that brings together an extensive news stream from over 300 domestic sources. In addition to the news, A...
Trucks · Konepörssi is Finlands leading media in the construction machinery and transport industry. With high-quality and expert content, Konepörssi ...
Remodeling & Construction · Suomela on koti-, puutarha- ja remonttisivusto....
Business · Numerotiedot yksityishenkilöille ja yrityksille. Lisää yrityksesi näkyvyyttä....
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
Connect your company to the marketplace for free.
No commitments.