Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.
Black Friday isn’t quite here yet, but the deals have already started and officially mark the start of the shopping season. This is the time when advertisers promote their products and offer discounts to entice customers to buy their products, both online and offline. Black Frid...Continue reading →
Many marketers and advertisers within the media industry plan their strategies quarterly or yearly, but few remember to plan out their seasonal advertising. Holidays, events and traditions drive a lot of attention from consumers who are ready to buy. What can you do to capitalize...Continue reading →
Crafting your own sales pitch can be challenging. We want to suggest a few methods that may be helpful next time you persuade an advertiser to engage in business with you. The next time you are about to contact an advertiser, use the tips outlined above and judge the result for ...Continue reading →
Before digitalization took over, people turned to physical travel agencies for travel information. But those days are over to the majority of adults, and most people are looking online to plan their trips. But what types of digital channels do different generations use to find ac...Continue reading →
Media kit, press kit, media package… As the saying goes: “we have many names for the things we love”. We have listed 5 reasons why you should have a media kit. If you haven’t read it, make sure to read it here [https://blog.ocast.com/5-reasons-to-have-a-media-kit/]. If you have, ...Continue reading →