Audience Allt om Mat magazine readers
With higher average age than the online visitor is over 70% of the magazines readers were women.
They are most interested in cooking and wine - which they also spend on. Even garden, clothing and home decor is something they are happy to spend money on.
Average age 40-65+
Food and drink
Wine
Cooking
Gender distribution
Ålder
Source: Orvesto Konsument
