Allers

Verified

Media · Food & drink · Sweden

Allers is Sweden's largest weekly magazine and offers interesting reports about all the heroes and heroines of everyday life, animals and nature, new and old. Allers recept is the section that inspires you and your cooking with recipes that are suitable for both everyday and for parties - which follow all our seasons. You also get tips and ideas on needlework and how you can create an even more pl…

Allers - Print

De är mycket nöjda med sina liv, njuter av livet och har gärna vänner familj hemma på besök. De vill njuta av nuet och anser att barnen är mycket viktiga och vill lägga sin tid på dom i hög grad. De bryr sig om lokalsamhället, håller fast vid traditioner och är inte så förändringsbenägna. Tänker på miljön genom att sopsortera och köpa närproducerat och ekologiskt. Vill bli respekterad av andra och det är viktigt att familjen tycker att det går bra för dem. De shoppar ofta och söker efter nyheter i butiker. De tycker att det är viktigt att vara välklädda och sköta om sitt utseende.

Age

45–65years

1365+

Gender split

21%
Men: 79%
Women

Ålder

Share of the audience

65-80 år48%
55-64 år19%
45-54 år13%
35-44 år9%
16-24 år6%

High spenders (index)

Index · 100 = average

Glasögon/Linser/Tillbehör154
Spel Tips Lotter139
E-Böcker/Ljudböcker 131
Damkläder122
Trädgårdsprodukter/Blommor109

Intressen (index)

Index · 100 = average

Kungligheter216
Lösa Korsord/Suduko192
Sticka/Handarbeta187
Krukväxter177
Sy Kläder173

Geografisk fördelning

Share of the audience

Övriga75%
Storstad26%

Audience data supplied by the partner.

Statistics

1 statistics source

Allers Orvesto

Magazines · Orvesto Consumer (own figures)

170,000

Total reach per issue

Advertising products 37

Concept event3

Aller medias event department develops concept solutions based on the customers wishes. We invite you to an event where we, together with the customer and one of Aller medias brands, stand as a common sender for an event. We arrange reader meetings in the form of brand-building opportunities such as store openings or collection releases. We also tailor major event solutions such as store activation on tour in Sweden, running opportunities / races and trendspotting. We offer a basic package with a number of optional additions. The basic package always includes a follow-up in one of Aller Medias channels. The event department arranges several events for ELLE, ELLE Decoration, ELLE Mat & Vin, Femina, Matmagasinet, Svensk Damtidning, Residence and more. Are you interested in a concept event? Please contact one of our project managers.

Events · Allers

Case: Jørgensen x ELLE Decoration

On request

Events · Allers

Case: Moët & Chandon

On request

Events · Allers

Konceptevent Baspaket

On request

Insights5

Do you want to do a survey for your specific industry or your company? We have extensive experience, we are easy to work with and always make sure that you are satisfied. In addition, we know how to ask the right questions to get the most out of the answers. Thanks to the Womens Panel (Kvinnopanelen), we have great insights. For example, we know how many women fry pancakes every Thursday. We also know how many of them who do it with organic eggs. We also know where in the country people believe in economic growth and at what age women feel most invincible

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Online · Allers

Ad survey Digital

On request

Advertising & marketing · Allers

She Report

On request

Advertising & marketing · Allers

She Survey - skräddarsydd undersökning

On request

Advertising & marketing · Allers

Total campaign effect

On request

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Print Advertising - Prices7

Add 5 mm bleed to all formats Requested position: +15 % Advertorial: +20% Partner promotion: Advertisement price (net) x2 + production cost Publication date means the date the magazine can be found in store. Subscribers get the magazine 1–3 days beforehand. The publication schedule is provisional and may be changed.

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Print · Magazines · Allers

Full Page

Price

SEK 52,500

Print · Magazines · Allers

Spread

Price

SEK 102,500

Print · Magazines · Allers

Half Page Horizontal

Price

SEK 32,000

Print · Magazines · Allers

Half Page Vertical

Price

SEK 37,000

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Influencer marketing5

Influencer marketing is also commonly referred to as creative sales or commercial collaborations. Using influencers in your marketing can be a great complement to other forms of advertising. Your brand or campaign ends up in a channel that is the influencer's own - a universe that has been built up over a long period of time where the influencer's followers are loyal and recurring. Aller media's influencers create their own content in collaboration with the customer, content that suits the influencer's brand and language, but which also lands well with readers. Credibility, transparency and creativity are important elements for Aller media's influencers when designing campaigns. In a blog post, you have the opportunity to talk in depth about a product or service, while Instagram is better suited for more image-based inspiration. Various measurements show that the ROI of a blog post or Instagram post of a relevant influencer is significantly higher than traditional advertising. The trick is to choose the right profile with the right target group and of course choose a profile that works with high quality in its content. For increased dissemination of a blog post, you can choose to connect to several social media channels that belong to Aller media's various brands; different sites' Facebook pages or the brands' own Instagram accounts. Several of Aller media's sites also have newsletters where you can also distribute blog posts to reach even more relevant readers. Many of our customers also combine our influencers with native advertising or Partner Promotion. A blogger often adds an extra dimension to that type of material.

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Allers

Ambassadorship

On request

Allers

Influencer + Event

On request

Allers

Influencer + Brand

On request

Allers

Commercial posts

On request

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Ad Package - Print3

Here you will find our various ad packages for print.

Print · Magazines · Allers

Ad Package - Common People

From

SEK 86,500

Print · Magazines · Allers

Ad Package - Mingle

From

SEK 52,500

Print · Magazines · Allers

Ad package - Woman Max

From

SEK 131,000

Appendices & Samples4

Do you want to make a lasting impression on our readers? Show how good your product tastes, smells or feels with a sample. Or insert your own attachment in one of our magazines so you can reach your customers when they are at their best. Our readers have chosen their own newspaper or magazine, therefore, everything related to it is welcome - as a physical greeting from you.

Print · Inserts · Allers

Digitala Bilagor

On request

Print · Inserts · Allers

Trycktjänster

On request

Print · Inserts · Allers

Aktuella upplagor och priser

On request

Print · Inserts · Allers

Varuprover och sachéer

On request

Creative Studio10

Aller Medias Creative Studio is an in-house agency aiming to conceptualize, communicate and distribute campaigns for all Aller Medias B2B customers. With a combination of digital channels, live shopping and print, we create an integrated campaign with high reach and high impact during the campaign period. We reach our target group when they are looking for inspiration, relaxation and entertainment to increase the purchase intention and drive to purchase, in a relevant context under strong brands that have influenced Swedens women for generations. The strength of Aller Media is that we can push all our posts on several brands social platforms, in print and on the site - as long as the content is correct and relevant to the target group.

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