Allas.se

Newsletter2

Our brands' newsletters reach 350,000 subscribers. Newsletters are a strongly established form of communicating digitally, you get exposure in a credible and relevant context and reach straight into the right target group. Stand alone We create a newsletter from one of our brands and fill it exclusively with content about the customer. Display in editorial newsletter Advertising space in our editorial newsletters.

Insights5

Do you want to do a survey for your specific industry or your company? We have extensive experience, we are easy to work with and always make sure that you are satisfied. In addition, we know how to ask the right questions to get the most out of the answers. Thanks to the Womens Panel (Kvinnopanelen), we have great insights. For example, we know how many women fry pancakes every Thursday. We also know how many of them who do it with organic eggs. We also know where in the country people believe in economic growth and at what age women feel most invincible

Display & Video13

Influencer marketing5

Influencer marketing is also commonly referred to as creative sales or commercial collaborations. Using influencers in your marketing can be a great complement to other forms of advertising. Your brand or campaign ends up in a channel that is the influencer's own - a universe that has been built up over a long period of time where the influencer's followers are loyal and recurring. Aller media's influencers create their own content in collaboration with the customer, content that suits the influencer's brand and language, but which also lands well with readers. Credibility, transparency and creativity are important elements for Aller media's influencers when designing campaigns. In a blog post, you have the opportunity to talk in depth about a product or service, while Instagram is better suited for more image-based inspiration. Various measurements show that the ROI of a blog post or Instagram post of a relevant influencer is significantly higher than traditional advertising. The trick is to choose the right profile with the right target group and of course choose a profile that works with high quality in its content. For increased dissemination of a blog post, you can choose to connect to several social media channels that belong to Aller media's various brands; different sites' Facebook pages or the brands' own Instagram accounts. Several of Aller media's sites also have newsletters where you can also distribute blog posts to reach even more relevant readers. Many of our customers also combine our influencers with native advertising or Partner Promotion. A blogger often adds an extra dimension to that type of material.

Creative Studio10

Aller Medias Creative Studio is an in-house agency aiming to conceptualize, communicate and distribute campaigns for all Aller Medias B2B customers. With a combination of digital channels, live shopping and print, we create an integrated campaign with high reach and high impact during the campaign period. We reach our target group when they are looking for inspiration, relaxation and entertainment to increase the purchase intention and drive to purchase, in a relevant context under strong brands that have influenced Swedens women for generations. The strength of Aller Media is that we can push all our posts on several brands social platforms, in print and on the site - as long as the content is correct and relevant to the target group.