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Willamette Week
News · Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features ...
The Westerly Sun
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
Beaufort Gazette
News · The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches an...
Rock Hill Herald
News · The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includ...
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The Post and Courier
News · The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in...
The Morning News
News · The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises....
The State
News · The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment...
Sun News SC
News · The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," def...
Chattanooga Times Free Press
News · The Chattanooga Times Free Press is a daily broadsheet newspaper published in Chattanooga, Tennessee, and is distributed in the metropolitan...
Crossville Chronicle
News · The Crossville Chronicle has been the paper of record for Cumberland County since 1886.Publishing daily online at Crossville-Chronicle.com, ...
The Greeneville Sun
News · Established in 1879, The Greeneville Sun is a daily newspaper in Greeneville, Tennessee. The award-winning newspaper has a circulation of 14...
Nashville Scene
News · Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, ...
Austin Business Journal
News · American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Busin...
Dallas Business Journal
News · American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Busin...
Denton Record-Chronicle
News · The Denton Record-Chronicle is the main newspaper for the city of Denton, Texas and Denton County.In 1899, William Edwards consolidated the ...
The Epoch Times NY
News · The Epoch Times was founded in the United States in the year 2000 in response to communist repression and censorship in China. Our founders,...
New York Law Journal
News · The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders ...
Staten Island Advance
News · The Staten Island Advance is a daily newspaper published in the borough of Staten Island in New York City. The only daily newspaper publishe...
Anchorage Daily News
News · The Anchorage Daily News is published by Anchorage Daily News, LLC, owned by the Binkley Company. We're Alaska's most-read newspaper and new...
Arizona Capitol Times
News · Arizona Capitol Times is the only newspaper in the state that provides in-depth coverage of what is happening at the state Capitol. From leg...
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What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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