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723 brands found
The Denver Post
News · The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,2...
American Patchwork & Quilting
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
The New York Times
National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
Chicago Tribune
Regional News · Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voi...
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Dallas Morning News
News · The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is...
Houston chronicle
News · The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In additi...
The Texas Tribune
News · The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, go...
San Francisco Chronicle
News · The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches ov...
Miami Herald
News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
The Guardian
News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Cleburne Times-Review
News · the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1...
Stack Overflow
Tech · Our public platform serves 100 million people every month, making it one of the most popular websites in the world.Our asynchronous knowledg...
Selma Times-Journal
News · The Selma Times-Journal is a five-day-a-week newspaper located in Selma, Alabama. It publishes every day of the week except Sunday and Monda...
Bucks County Courier Times
News · The Bucks County Courier Times is a daily newspaper located in Levittown, Pennsylvania, United States, founded in In 1954 when Calkins Newsp...
Centre Daily Times
News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
The Citizens' Voice
News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
The Republican Herald
News · The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks an...
Standard-Speaker
News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
The Times-Tribune
News · The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Trib...
The Tribune-Democrat
News · The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribun...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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