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De-Influenced
Advertising · Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepre...
Dumb Blonde
Entertainment · Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
The New York Times
National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
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Chicago Tribune
Regional News · Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voi...
Dallas Morning News
News · The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is...
The Texas Tribune
News · The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, go...
Wall Street Journal
News · The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America a...
San Francisco Chronicle
News · The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches ov...
Miami Herald
News · The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-...
The Guardian
News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Colorado Springs Independent
News · As the Springs' only alternative news weekly, the Indy is committed to be the local voice for the underserved and the voiceless in Southern ...
Colorado Sun
News · The Colorado Sun is a journalist-owned, award-winning news outlet based in Denver that strives to cover all of Colorado so that our state — ...
Gunnison Country Times
News · Gunnison Country Publications is first and foremost a newspaper publishing house. Our flagship product is the Gunnison Country Times. It ser...
High Country News
News · High Country News is the nation's leading source of reporting on the Western United States. We publish an award-winning magazine and a popul...
The Rocky Mountain Collegian
News · ince 1891, The Rocky Mountain Collegian has been the student voice of Colorado State University. The Collegian has a long history and reputa...
The Connecticut Mirror
News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Yale Daily News
News · The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding o...
Bradenton Herald
News · Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Heral...
Florida Keys Keynoter
News · FLKeysNews.com is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 200,000 and 250,000 monthly u...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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