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The Arizona Republic
News · The Arizona Republic is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper...
The Catholic Sun
News · The Catholic Sun is the official newspaper of the Roman Catholic Diocese of Phoenix. The bishop of the diocese publishes the paper once a mo...
The Denver Post
News · The Denver Post is a daily newspaper and website published in Denver, Colorado. As of June 2022, it has an average print circulation of 57,2...
Devil Town
Entertainment · Fear and hysteria grip the small town of Gilmer, Texas, when the search for missing teenager Kelly Wilson takes a series of bizarre and shoc...
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Wall Street Journal
News · The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America a...
City Pulse
News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
Hidden: A True Crime Podcast
Entertainment · Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, ...
Bertcast
Entertainment · Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Unsolved Mysteries
Advertising · Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join ...
Mind Pump: Raw Fitness Truth
Health · MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back th...
The MeatEater Podcast
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
High Strange
Entertainment · From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In thi...
Scamfluencers
Society · You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it...
De-Influenced
Advertising · Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepre...
rSlash
Entertainment · I read Reddit stories with emotion and with funny voices. My most popular subreddits are r/Prorevenge, r/Entitledparents, and r/Choosingbegg...
Aware & Aggravated
Advertising · The ultimate self transformation and self development podcast....
What A Day
News · What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tr...
Michelle Obama: The Light Podcast
Society · Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out ...
Networth and Chill
Business · Vivian Tu, aka Your Rich BFF, is getting up close and personal, about the good, bad, and ugly on how money impacts all of our lives. Instead...
Where There's A Will, There's A Wake
Entertainment · WHERE THERE’S A WILL, THERE’S A WAKEIf you could plan your perfect death, what would you do?Join Kathy Burke as she chats to the likes of Da...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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