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The Mel Robbins Podcast
Education · Mel is in a category all her own. As one of the most widely booked and followed podcast hosts and authors in the world, she’s sought after b...
The Bible Recap
Advertising · If you've ever closed your Bible and thought, "What did I just read?", this podcast is for you! In about 8 minutes a day, we’ll give you a s...
The Jordan B. Peterson Podcast
Education · Join intellectual phenomenon Dr. Jordan Peterson for enlightening discourse that will change the way you think. This podcast breaks down the...
The Bill Simmons Podcast
Sports · HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and m...
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Frozen Head
Advertising · Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his ...
Svetlana! Svetlana!
Advertising · In 1967, Joseph Stalin’s daughter braved her way over the Iron Curtain, secret memoir in tow, and landed in America as the Cold War’s most f...
48 Hours
Entertainment · One of television's most popular true-crime series adapted for your ears. Follow along with 48 Hours every week as award-winning CBS News co...
Ologies
Science · Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a...
The Charlie Kirk Show
News · Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on...
The Ezra Klein Show
Society · Named the best podcast of 2021 by Time, Vulture, Esquire and The Atlantic. Each Tuesday and Friday, Ezra Klein invites you into a conversa...
City Pulse
News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
I Survived
Entertainment · What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stori...
Timcast IRL
News · Timcast IRL features Tim Pool and guests discussing issues in culture, news, and politics. Featuring Ian Crossland as co-host and Serge Dotc...
Hidden: A True Crime Podcast
Entertainment · Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, ...
Bertcast
Entertainment · Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Unsolved Mysteries
Advertising · Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join ...
Mind Pump: Raw Fitness Truth
Health · MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back th...
The MeatEater Podcast
Sports · Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth an...
High Strange
Entertainment · From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In thi...
Scamfluencers
Society · You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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