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Matt and Shane's Secret Podcast
Entertainment · Grab onto this fast moving train and witness two comedians rise to victory and splendor. This is easily the funniest podcast out there. The ...
Straight Up
Entertainment · Love her or hate her, but you can’t ignore the sassy, quick-witted Stassi Schroeder Clark. On her weekly podcast, Stassi examines the highs ...
Behind the Bastards
Advertising · There’s a reason the History Channel has produced hundreds of documentaries about Hitler but only a few about Dwight D. Eisenhower. Bad guys...
Jocko Podcast
Business · Retired Navy SEAL, Jocko Willink and Director, Echo Charles discuss discipline and leadership in business, war, relationships and everyday l...
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Snap Judgment Presents: Spooked
Arts · New episodes releasing every other week. Spooked features true-life supernatural stories, told firsthand by people who can barely believe it...
CounterClock
Entertainment · In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a min...
Terrible, Thanks For Asking
Health · It’s a question we ask (and get asked) all the time: “How are you?” And normally we just respond with “Fine!” even if we’re totally dying in...
Bone Valley
Entertainment · In 1987, 18-year-old Michelle Schofield was found dead in a phosphate pit in Florida. Two years later, her husband Leo was convicted and s...
NOT 97
Music · NOT 97 is a home for discovering new music from talented, under-the-radar artists around the world. Each episode features a roundtable conve...
True Crime with Kendall Rae
Entertainment · Kendall Rae is a true-crime content creator on YouTube who has used her platform to spread awareness for victims and their families. Now she...
Marketplace
Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
Making Sense
Advertising · Join neuroscientist, philosopher, and five-time New York Times best-selling author Sam Harris as he explores important and controversial que...
Louder
Entertainment · Steven Crowder brings you news, entertainment and politics with the most politically incorrect show on the web. Guests, rants, sketches, you...
Revisionist History
Society · Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Every episode re-examines something from the...
Radio Rental
Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
Dumb Blonde
Entertainment · Your favorite female Shock Jock. Also, the degenerate love child of Dolly Parton & Dr. Ruth....
Internal Affairs
Entertainment · It happened on a frigid winter night. First, a sudden moment of terror. Then, a frantic search to find a costumed killer. “Internal Affairs,...
Tenfold More Wicked
Entertainment · Take a gruesome trip through history with chilling campfire stories of true crime. It’s a unique blending of narrative nonfiction storytelli...
No Stupid Questions
Society · Stephen Dubner (co-author of the Freakonomics book series) and research psychologist Angela Duckworth (author of Grit) really like to ask pe...
Breaking Points
News · Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball a...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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