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Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Casper Star-Tribune
News · The Casper Star-Tribune is a newspaper published in Casper, Wyoming, with statewide influence and readership.It is Wyoming's largest print n...
Verywell Mind
Health · Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ad...
Parents
Health · Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in...
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Investopedia
Investing · Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stock...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
Successful Farming
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
Billboard
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Dribbble
Tech · Dribbble is a self-promotion and social networking platform for digital designers and creatives. It serves as a design portfolio platform, ...
CIO (MA)
Tech · CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on...
Computerworld USA
Tech · Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting tod...
CSO
Tech · CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defen...
Infoworld
Tech · InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of infor...
ITworld
Tech · ITworld is an online web-based platform that enables IT influencers to share information with each other. The hottest and trending topics ar...
Quartz
News · Quartz is an American English language news website. It is privately held, and is focused on international business news. Quartz was establi...
Bon Appétit
Food & Drink · Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, restaurant recommenda...
Condé Nast Traveler
Travel · Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won 25 National Magazine Awards.The ...
Pitchfork
Music · Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by wr...
The New Yorker
Society · The New Yorker is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Fo...
Vanity Fair
Style & Fashion · Vanity Fair is a monthly magazine of popular culture, fashion, and current affairs published by Condé Nast in the United States.The first ve...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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