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Sleep With Me
Health · Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively get...
Skip and Shannon: Undisputed
Sports · The Skip and Shannon: Undisputed Podcast. Skip Bayless, Shannon Sharpe, and Jen Hale discuss the biggest stories in the world of sports. It'...
The Ringer-Verse
Entertainment · 'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expe...
Club Random
Entertainment · Bill Maher rewrites the rules of podcasting the way he did in television in this series of one on one, hour long conversations with a wide v...
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The Always Sunny Podcast
Entertainment · The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Cha...
The Next Level
News · Sarah Longwell, Tim Miller, and Jonathan V. Last bring their signature political insight and banter to the masses in The Next Level podcast....
morning sentinel
News · The Morning Sentinel is an American daily newspaper published six mornings a week in Waterville, Maine. It is owned by MaineToday Media. The...
Portland Press Herald
News · The Portland Press Herald/Maine Sunday Telegram is a morning daily newspaper with a website that serves southern Maine and is focused on the...
Lakes Region Suburban Weekly
News · Current Publishing is a publishing company in Southern Maine that was founded by publisher Lee Hews in 2001.In November 2015, after fourteen...
Maine Sunday Telegram
News · MaineToday Media is a privately owned publisher of daily and weekly newspapers in the U.S. state of Maine, based in the state's largest city...
The Mid-Coast Forecaster
News · The Forecaster is a regional newspaper in southern Maine. It is published weekly and distributed for free. It publishes several different ve...
Cumberland Times-News
News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
The Daily Record MD
News · The Daily Record is a digital-first, daily newsroom with frequent updates on business and law at TheDailyRecord.com. The Daily Record publis...
The Frederick News-Post
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
Baltimore Banner
News · The Baltimore Banner is a news website in Baltimore founded by the Venetoulis Institute for Local Journalism, which is a nonprofit set up by...
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
The Boston Globe
News · The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Pri...
The Daily Cardinal
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
Wisconsin State Journal
News · The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wi...
Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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