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Whiskey Ginger
Entertainment · Comedian Andrew Santino interviews friends in and out of the entertainment industry as they reflect on deviant stories of their past; while ...
KSR (Talk Radio 1080)
Sports · Matt Jones and the KSR crew bring you the latest in UK news and views Mon.-Fri. from 10 to noon....
Deadline: White House
News · Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicoll...
The Generation Why Podcast
Entertainment · The Generation Why Podcast released its first episode in 2012 and pioneered the true crime genre in the podcasting world. Two friends, Aaron...
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Sleep With Me
Health · Insomnia? Mind racing at night? Worries keeping you up? Tune in for a bedtime story that lets you forget your problems and progressively get...
Skip and Shannon: Undisputed
Sports · The Skip and Shannon: Undisputed Podcast. Skip Bayless, Shannon Sharpe, and Jen Hale discuss the biggest stories in the world of sports. It'...
The Ringer-Verse
Entertainment · 'The Ringer-Verse' is your go-to nexus podcast feed for all things nerd culture and fandom. Hosted by a rotating lineup of The Ringer’s expe...
Club Random
Entertainment · Bill Maher rewrites the rules of podcasting the way he did in television in this series of one on one, hour long conversations with a wide v...
The Always Sunny Podcast
Entertainment · The Always Sunny Podcast is a look back on the past fifteen seasons of the hit show, It’s Always Sunny in Philadelphia, hosted by Glenn, Cha...
The Next Level
News · Sarah Longwell, Tim Miller, and Jonathan V. Last bring their signature political insight and banter to the masses in The Next Level podcast....
New York Post
News · The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, i...
WRESTLEZONE
Advertising · WRESTLEZONE provides around-the-clock breaking news, ringside and other live updates, exclusive interviews, and informative and entertaining...
Medical News Today
Health · Medical News Today is one of the fastest growing health information sites in the United States. Every month, more than 85 million people* fr...
Billboard CA
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Variety
Entertainment · Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 19...
WWD
Style & Fashion · WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking ne...
The Hollywood Reporter
Entertainment · The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-clas...
IndieWire
Entertainment · For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, ...
Deadline
Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
The Art Basel
Arts · The Art Basel magazine, published annually, celebrates the ambitious and high-quality programing featured at Art Basel, profiles the most vi...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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