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On Being
Advertising · A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time...
TED Talks Daily
Advertising · Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every ...
The Tony Kornheiser Show
Sports · "The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves int...
The Bulwark Podcast
News · Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. C...
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The Indicator from Planet Money
Business · A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a q...
No Agenda
Entertainment · Deconstructing Media with No Agenda, by Adam Curry and John C. Dvorak...
Chicks in the Office
Advertising · On Chicks in the Office, Ria and Fran keep you in the know on all things pop culture. The Chicks are the go-to source for entertainment news...
Truth and Lies
Entertainment · Thirteen victims. An inconclusive investigation. Sixty years later, the story of the Boston Strangler still has a hold on the public imagina...
Mark Levin Podcast
News · Mark Levin is one of the hottest talk radio hosts in America. A prominent conservative commentator, best-selling author and constitutional s...
Jeff Lewis Has Issues
Entertainment · Jeff doesn’t hold back when it comes back to his personal life, and his many, many, issues. From legal battles to his messy relationships, o...
The Bert Show
Entertainment · Making your mornings bearable with the best morning radio show around! We're real and we're funny, and we do it all authentically. Whether i...
Let's Find Common Ground
News · As the tone of public discourse becomes increasingly angry and divisive, Common Ground Committee offers a healing path to reaching agreement...
Mea Culpa
News · Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was befor...
The Herd
Sports · The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day....
The Read
Entertainment · Join bloggers Kid Fury and Crissle for their weekly podcast covering hip-hop and pop culture's most trying stars. Throwing shade and spillin...
Knowledge Fight
Entertainment · Each episode, Dan and Jordan take a look at some clips from that day's Alex Jones Show and struggle to make sense of what they find....
The Peter Attia Drive
Sports · Expert insight on health, performance, longevity, critical thinking, and pursuing excellence. Dr. Peter Attia (Stanford/Hopkins/NIH-trained ...
The Nutrition Diva's
Health · Nutrition Diva Monica Reinagel serves up simple, painless ways to upgrade your eating habits. Before you know it, you'll be eating healthier...
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Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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