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Programmatic
Programmatic advertising in London
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Best Programmatic advertising providers in London
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15 brands found
Journey UK
Travel
The journey is the travel magazine and website from Princess Cruises, produced by Hearst UK.Using experienced travel writers and editors, Journey unearths local knowledge via customers, Princess Cruis...
TechRadar
Tech · About TechRadar
Our world-class experts live and breathe the latest technology, and we offer clear, unbiased, useful advice, as well as tips & tricks from our in-depth product testing. Our mission is simple: to be th...
1,350,000
Total reach (individuals) per month
Other
70%
Men
30%
Women
25-44 years
Ideal Home
Home & Garden
The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home design accessible to everyone, and our unique formula of home de...
Cosmopolitan UK
Entertainment
Cosmopolitan is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary ma...
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Country Living Uk
Home & Garden
At Country Living, we are committed to bring you the best advice and inspiration for your home, from interiors to gardening and pets. Whether you are redesigning your home or looking to learn the late...
Delish UK
Food & Drink
Delish UK is your ultimate foodie best friend who always knows the best restaurants to eat in, hosts amazing dinner parties and can make a mean cocktail. We know the best products to buy, whether that...
Digital Spy
Entertainment
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertai...
ELLE UK
Style & Fashion
Elle (stylized ELLE) is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in F...
ELLE Decoration UK
Interior Decorating
ELLE Decoration is the world's bestselling design and interiors brand, showcasing inspirational and luxurious interiors alongside expert advice and in-depth knowledge.ELLE Decoration’s audience is lux...
Esquire UK
Style & Fashion
Esquire is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 international editions.Founded in 1933, it flourished during the Grea...
Good Housekeeping UK
Style & Fashion
For the past 100 years, Good Housekeeping, Britain’s biggest-selling lifestyle magazine, has delivered recipes and consumer tests, as well as home, health, beauty and fashion advice. Backed by our con...
House Beautiful UK
Home & Garden
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing...
Men’s Health UK
Health
Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men'...
Women’s Health UK
Health
Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 mi...
NetDoctor UK
Health
NetDoctor is the UK’s leading independent health and wellbeing site, offering consumers access to expert and comprehensive health and lifestyle information.NetDoctor is a collaboration between committ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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