Display Advertising in Dundee

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Best Display Advertising Providers in Dundee


239 brands found


Advertising · Brightsolid is Scotland’s only dedicated and complete managed hybrid cloud services company. We are privately-owned and operated, committed ...
Active in Dundee
Offers Display

Discovery Print

Advertising · Discovery Print is DC Thomson’s contract newspaper printer based at the Kingsway plant in Dundee. It has a portfolio of products in a range ...
Active in Dundee
Offers Display


Style & Fashion · Platinum is the inspired magazine for inspired women.On sale monthly, Platinum celebrates the busy, diverse lives of 55+ women with thought-...
Active in Dundee
Offers Display


Advertising · Commando For Action and Adventure is a popular British comic book, which was previously known as Commando War Stories in Pictures and is oft...
Active in Dundee
Offers Display
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Animals and You

Pets & Animals · Animals and You is a magazine that is dedicated to animals, both pets and wild animals. It is a publication that is aimed at girls aged betw...
Active in Dundee
Offers Display

My Weekly

Entertainment · My Weekly is a warm and welcoming women’s magazine. Every issue provides an inspiring mix of celebrity interviews, specially-commissioned co...
Active in Dundee
Offers Display


Entertainment · Shout is the must-have magazine for tween and teen girls who love fashion, beauty, celebs and YouTube! Every issue comes with amazing free g...
Active in Dundee
Offers Display

Your Best Ever Christmas

Advertising · In Your Best Ever Christmas magazine you’ll find everything here to help you create the Christmas you’ve always promised yourself – without ...
Active in Dundee
Offers Display

The Scotsman

News · The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political pap...
Active in Scotland
Offers Display


Advertising · Scotland is the perfect companion for anyone interested in the rich history and culture of Scotland. Born out of a merger between Scottish L...
Active in Scotland
Offers Display

Pure Radio

Advertising · Pure Radio: Scotland’s new radio station playing Scotland’s Best MusicIn a world of increasingly bland, networked radio, Pure Radio is somet...
Active in Scotland
Offers Display

The herald

News · The Herald is a Scottish broadsheet newspaper founded in 1783. The Herald is the longest running national newspaper in the world and is the ...
Active in Scotland
Offers Display

Football Scotland

News · Football Scotland’s objective is to provide fans a different look into the mad and wonderful world of Scottish football. Our game is unique ...
Active in Scotland
Offers Display

Scottish Business Insider

Business · Insider.co.uk is the website of Scottish Business Insider, Scotland's oldest business magazine.First published in April 1984, Scottish Busin...
Active in Scotland
Offers Display

The Scottish Daily Express

News · The Scottish Daily Express brings you all the latest news, politics, sport and comment from across Scotland, the rest of the UK and the worl...
Active in Scotland
Offers Display

The Sunday Post

News · One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding jo...
Active in Scotland
Offers Display


Golf · bunkered golf magazine launched in 1996 and is the largest selling golf title in Scotland.With a distinctly Scottish edge, the magazine offe...
Active in Scotland
Offers Display

Oor Wullie

Comics · Oor Wullie is the iconic wee Scottish laddie from the fictional town of Auchenshoogle. The image of Wullie sitting on his upturned bucket, w...
Active in Scotland
Offers Display

The Broons

Comics · The Broons   is a comic strip in Scots published in the weekly Scottish newspaper The Sunday Post. It features the Brown family, who live in...
Active in Scotland
Offers Display

The Scots Magazine

Entertainment · The Scots Magazine is a glossy, monthly magazine that brings Scotland to life in all its glory. Every issue is packed with entertaining and ...
Active in Scotland
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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