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65 brands found

Mollie Makes

Style & Fashion · Mollie Makes is a lifestyle brand for those who live creatively. We bring you the latest crafting trends in easy-to-follow how-tos, encourag...
Active in United Kingdom
Offers 6 advertising channels

olive

Food & Drink · olive is informed, authoritative, good-looking and witty. Reflecting the appetites of intelligent, trend-aware food lovers, olive has a mix ...
Active in United Kingdom
Offers 5 advertising channels

Papercraft Inspirations

Advertising · Papercraft Inspirations provides creative ideas for every card maker, from beginners to experts. Our community are passionate about card mak...
Active in United Kingdom
Offers 6 advertising channels

RadioTimes.com

Entertainment · RadioTimes.com is the UK’s fastest growing TV and entertainment website, reaching 15m unique users a month. Far more than simply the online ...
Active in United Kingdom
Offers 9 advertising channels
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Simply Crochet

Advertising · Simply Crochet is a monthly craft brand from the makers of Simply Knitting and Mollie Makes. It’s a celebration of all things crochet and is...
Active in United Kingdom
Offers 6 advertising channels
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Why audio advertising?

Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:

Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.

It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.

What are the advantages of radio versus podcast advertising? Which is better?

Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.

Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.

On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.

This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.

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