Challenge: Xbox asked for a creative idea to show how you can personalize your controller through the Xbox Design Lab.
Solution: The message of the campaign was clear: Everyone can play!
And with your own designed controller - you can also show who you are.
Thats why we chose to collaborate with Swedish long jumper Khaddi Sagnia.
We wanted to show her greatness as one of Swedens top stars in Swedish athletics by creating a specially designed controller with Xbox Design Lab - in the colors of Sweden.
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