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32 agencies found
8 Million Stories
At present, 8 Million Stories stands as one of the leading digital marketing agencies in the UK, showing remarkable growth in the field. Our expertise lies in executing expansive international campaig...
Future Positive Studio
We are a versatile creative and digital studio that focuses on content, strategy, and social outreach. Our projects stem from our passion for groundbreaking brands with compelling narratives. Alongsid...
PUNK Creative
PUNK, an Edinburgh-based boutique creative agency, is dedicated to collaborating with both large and small clients to generate innovative concepts that amplify their marketing and advertising efforts....
Whitespace
Whitespace, a digital and brand design company, was established in 1997. Its primary goal has always been to provide exceptional services in these areas. By prioritizing the development of strong and ...
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Register for freeBloxx
Bloxx is an innovative leader in the advancement and assistance of advanced email and web filtering technology. Through our extensive network of partners worldwide, we are able to provide web and emai...
Wyoming Interactive
Wyoming, a UK and US based agency, specializes in delivering comprehensive digital performance solutions. Offering services such as digital consultancy, custom development, and marketing solutions acr...
Designers on the Run
Throughout our extensive experience, we have collaborated with a diverse range of clients, inclusive of different scales and project scopes. We take great pleasure in undertaking work that goes beyond...
Ipsos MORI Scotland
Ipsos MORI, a member of the Ipsos Group, is an esteemed research firm with a worldwide presence. We have an insatiable curiosity for understanding people, brands, and society. Our commitment to ethics...
Message Matters
Message Matters is a leading strategic communications consulting firm that offers a comprehensive range of integrated communications services. These include media relations, political relations, campa...
Resolve Creative
Our minds are teeming with innovative ideas and boundless enthusiasm! Our drive comes from a singular focus: to ignite your audience's motivation to take action. We thrive on seeing the outcomes we ca...
Bagelfish Design
At Bagelfish, we are guided by truthfulness, receptiveness, inquisitiveness, and unyielding perseverance. Our endeavor is to cultivate enduring relationships and establish bonds of friendship. Althoug...
User Vision
Our focus is on enhancing the customer experience for our clients' products and services, ensuring they effectively appeal to their target audience by being both user-friendly and engaging. We tailor ...
Degu Media PR
Degu Media Group specializes in providing top-notch PR services in the hospitality industry to meet all your marketing, promotional, and social media needs. Whether it's blogging events, menu or produ...
Hookson
At Hookson, we pride ourselves on being skilled Digital Pathfinders. But what does that really mean? Essentially, our role is to navigate you through the complexities of integrated multi-channel solut...
Stripe Communications
Just like a vibrant, oversized candy cane, our service skills are filled with a variety of stripes. We cover it all – from planning and strategy to PR, digital, social, design, online, and offline – ...
nexus24
By utilizing a strategic marketing approach coupled with innovative ideas, our aim is to bridge the gap between businesses and their target audience, ensuring that their message is constantly visible....
Serps Invaders
Serps Invaders Ltd. is a globally recognized digital agency renowned for their exceptional performance in providing international SEO, content creation, and paid advertising services to agencies and b...
Marketing Concepts
Marketing Concepts is a renowned advertising agency located in Edinburgh, Scotland. With over 17 years of experience, we have consistently delivered exceptional marketing communications to our valued ...
Spiritmedia
Spiritmedia is the sole comprehensive independent media agency in Scotland. Philip Jones and Graham Milne founded Spiritmedia in 2002 with a shared belief in the power of total integration to yield th...
Omnia Creative
Solution Found - A skilled group prepared to share your narrative. Omnia Creative, an independent design studio situated in Edinburgh, boasts a compact team of innovative minds. Since 2007, we have de...
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What Does an Advertising Agency Do?
An advertising agency is a company that specializes in creating and delivering advertisements. Advertising agencies assist businesses and organizations in reaching their target audience and marketing their products or services. They work on everything from strategy development to creative design, media planning and buying, campaign execution, and often also measure the effectiveness of the campaigns.
What Types of Services Does an Advertising Agency Offer?
Advertising agencies offer a wide range of services to help companies reach their target audience with the marketing of their products or services.
The most common services that an advertising agency offers are:
Advertising Production: Creating advertising materials, such as TV commercials, radio ads, print ads, web ads, and social media ads.
Marketing Strategy: Developing a plan for how to reach the target audience.
Ad Analysis: Measuring the effect of advertising campaigns.
In addition to these basic services, advertising agencies may also offer other specialized services, such as public relations, digital marketing, influencer marketing, and branding.
How Do I Find a Good Advertising Agency?
Identify your marketing needs and goals. Search for agencies with experience in your industry or with specific services you need. Request portfolios and case studies, and consider having an initial consultation to assess the agency's creativity and understanding of your brand. Gather quotes on Ocast.com to compare prices, reviews, and industry expertise.
What Does It Cost to Hire an Advertising Agency?
The cost of hiring an advertising agency can vary significantly depending on several factors, such as the agency's size and reputation, the scope of the project, the specific services requested, and the length of the campaign or collaboration.
Here are some general guidelines:
Project-Based Fees: For specific projects, like an advertising campaign, agencies can charge a fixed sum based on the complexity and requirements of the project. These fees can range from a few hundred dollars to over ten to twenty thousand dollars per project.
Retainer-Based Fees: For long-term relationships, agencies can charge a monthly or annual retainer fee. This model provides continuous access to a range of services and can vary from few thousand dollars to tens of thousands dollars per month, depending on the scope of services.
Hourly Fees: Some agencies charge per hour for their services. Hourly rates can vary from fifty to hundred dollars to several hundred dollar per hour, depending on the agency's expertise and the nature of the service.
Performance-Based Fees: In some cases, agencies may also offer performance-based pricing, where part of the payment is tied to the campaign's results, such as increased sales or traffic.
It's important to discuss and understand the cost structure before entering into an agreement with an advertising agency. It's also good to compare quotes from different agencies to get an idea of market prices and to find an agency that fits both your budget and needs.
On Ocast, you can request and compare quotes from several different advertising agencies to get a good idea of the cost before choosing an agency.
How Does an Advertising Agency Differ from a Marketing Agency?
An advertising agency focuses more on the creation and distribution of advertising materials, while a marketing agency offers a broader service that includes market analysis, product development, pricing strategies, and overall marketing strategies. Depending on the size and resources of the advertising agency, they may also offer the same services as a marketing agency.
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