SUM Design

SUM, a London-based agency, specializes in fulfilling the international branding and marketing needs of luxury and fashion clients. Our comprehensive services encompass formulating brand strategies, including name selection, and cultivating visual brand identities, marketing approaches, creative directions, and branded content. With a wealth of experience, we have collaborated with globally renowned brands such as Jimmy Choo, AllSaints, La Perla, and Victoria Beckham. Moreover, our expertise extends to esteemed luxury jewellery brands like Âme and Liliana Guerriero, as well as hospitality branding for Boujis. In the digital era, SUM offers a holistic agency approach that seamlessly integrates all aspects of your brand. We begin by crafting your brand's positioning and strategic plan, then proceed to create a stunning brand identity. Additionally, our team excels in designing visual strategies for your e-commerce website, conceptualizing packaging concepts, and formulating social media strategies. We pride ourselves on fostering enduring partnerships with our clients, acting as devoted extensions of their own teams. Remember, the launch is merely the commencement of our fruitful collaboration.