1. ROS (Run-Of-Site). Campaign runs across the whole site. 
2. Hierarchy. Campaign runs in selected hierarchies (i.e. Computing) or a sub hierarchy (i.e. Computers) and all categories included in that hierarchy. 
3. Category. Campaign runs in one or many selected categories (i.e. Laptops).

The placements above can also be combined with: 
1. Position. Some pages have the same banner format shown on more than one place. Leaderboard is shown at the top of the page and inlist on some pages. Skyscraper in two positions on the right-hand side and MPU in two different positions on the right-hand side. 
2. Page type. Campaign runs only on selected page type (i.e. price listing page).

Additional targeting:
1. Frequency. Limit the number of impressions for each IP, for example per day.
2. Geography. Campaign targeted to selected regions (län).
3. Date, time, day of week.
4. IP number/range.