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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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El Paso Times
News
The El Paso Times has proudly served far West Texas and southern New Mexico residents since 1881. The El Paso Times is read daily by about 180,400 people and provides the most comprehensive news cover...
Houston chronicle
News
The Houston Chronicle, one of the largest newspapers in the United States, was founded in 1901 and was acquired by Hearst in 1987. In addition to delivering in-depth coverage of local issues, the Hous...
Fort Worth Star-Telegram
News
The Fort Worth Star was founded in 1906 and merged with the Fort Worth Telegram in 1909 to become the Fort Worth Star-Telegram. The newspaper bears a rich and colorful legacy tied to the Old West. Its...
Wall Street Journal
News
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...
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Los Angeles Times
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The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
San Francisco Chronicle
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The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches over 6 million users across the country. Acquired by Hearst in...
Tampa Bay Times
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The Tampa Bay Times, winner of 14 Pulitzer Prizes, is the most trusted news source serving the bay area. We are story tellers and truth tellers. We go where the facts take us to tell the definitive st...
Alabama Times
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Alabama times source for news, sports, entertainment, weather and more. These operated by, Alabama Media Group is one of the country’s most innovative media companies and has been recognized with nume...
Alexander City Outlook
News
The Outlook strives to report the news honestly, fairly and with integrity; to take a leadership role and act as a positive influence in our community; to promote business; to provide for the welfare ...
Andalusia Star-News
News
The Andalusia Star-News was formed in 1948 out of the merger of the Andalusia Star and the Covington News, both of Andalusia, Alabama.[1] It has a circulation of 3,372 and is owned by Boone Newspapers...
The Atmore Advance
News
The Atmore Advance, you haven’t just bought a newspaper, you receive our digital products, too — regular email news if you wish, our website and news updates and the eEdition of our print product. You...
The Register-Herald
News
The Register-Herald is a 5-day morning newspaper, Monday thru Friday with a Weekend Edition delivered on Saturday mornings and is based in Beckley, West Virginia, and also covering surrounding communi...
The State Journal
News
The State Journal is a weekly newspaper based in Charleston, West Virginia, and published by NCWV Media. It is the only newspaper with political and general news content distributed throughout the sta...
Times West Virginian
News
The Times West Virginian is an award-winning, community-focused multimedia company in Fairmont, West Virginia. It serves Marion, Monongalia, Taylor and Harrison counties with newspapers, shoppers, mag...
The Post-Crescent
News
The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River that swept around the building where the weekly paper was pri...
Ashland Daily Press
News
The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...
Beloit Daily News
News
The Beloit Daily News —named Best of Division in 2019 by the Wisconsin Newspaper Association — traces its roots to 1848, making it one of Wisconsin’s longest established publications. The paper is kno...
The Reporter
News
The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge County in East Central Wisconsin.The Reporter traces its founding...
Green Bay Press-Gazette
News
The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the Green Bay Gazette in 1866 as a weekly paper, becoming a daily...
The Gazette WI
News
The Gazette in Janesville, Wisconsin, is an award-winning newspaper covering Rock and Walworth counties. The Gazette was named Wisconsin’s Newspaper of the Year four years in a row and GazetteXtra.com...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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