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Indiana Gazette

News
The Indiana Gazette is the predominant daily newspaper serving Indiana County since 1890. It's your source for Indiana, Pa., and Indiana University of Pennsylvania news coverage, as well as the surrou...

The Intelligencer

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The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern Bucks County as well as adjacent areas of eastern Montgomery ...

The News-Item

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The News-Item is the main newspaper serving the City of Shamokin, Pennsylvania, and the surrounding areas. It is based in Shamokin. On October 1, 2015, Sample News Group acquired The News-Item and oth...

Observer-Reporter

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The award-winning, daily Observer-Reporter newspaper has the most extensive reach of any news organization in Washington, Pa., and covers the Mon Valley and Washington, Greene and southern Allegheny c...
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The Philadelphia Inquirer

News
Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communities of the Philadelphia region. The Inquirer, a for-profit pub...

Pocono Record

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The Pocono Record is a daily newspaper published in print and online in Stroudsburg, Pennsylvania, United States.The main newspaper Web site is at PoconoRecord.com and is updated daily with the printe...

The Progress

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The Progress is a weekly newspaper that covers six towns in the western area of Essex County, New Jersey. The towns are Caldwell, North Caldwell, West Caldwell, Fairfield, Roseland and Essex Fells. Th...

Public Opinion

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Public Opinion is a morning newspaper published seven days a week in the Greater Chambersburg area, including Franklin, Cumberland and Fulton counties PA. The newspaper also publishes a weekly total m...

Reading Eagle

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The Reading Eagle is the major daily newspaper in Reading, Pennsylvania, in the United States. A family-owned newspaper until the spring of 2019, its reported circulation is 37,000 and 50,000. It serv...

The Record Herald

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The Record Herald, earlier known as Washington C.H. Record-Herald is an American daily newspaper published weekdays and Saturdays in Washington Court House, Ohio. It is owned by AIM Media Midwest. Fou...

The Republican Herald

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The Republican Herald publishes seven days a week, 365 days a year from Pottsville, PA., covering Schuylkill County and portions of Berks and Dauphin counties.It traces its roots to the first printing...

Ridgway Record

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 The Ridgway Record is your daily news source for Ridgway and all of Elk County. Published every morning, Monday through Saturday, The Ridgway Record is full of city, business, clubs and organizations...

Standard-Journal

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The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Standard Journal has a circulation of 4,969 and it publishes tw...

Standard-Speaker

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The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, northern Schuylkill, and northern and western Carbon counties of ...

The Mercury

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For over 165 years the Mercury has been at the forefront of news, public debate and entertainment in Tasmania. With its seven day multi-platform operation to both inform and challenge, the Mercury is ...

The Times Herald

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The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a tri-weekly publication on March 4, 1871, and expanded to si...

The Times-Tribune

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The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, inve...

The Tribune-Democrat

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The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribune and the Democrat – merged to give the region a singular, p...

Williamsport Sun Gazette

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The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earliest antecedents date to 1801. As of January 1, 2016, the dai...

The York Dispatch

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Founded in 1876 by Hiram Young, The York Dispatch is the longest continuously published newspaper in York County. A longtime evening publication, the Dispatch is now published weekday mornings by The ...

What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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