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I’ve Had It
Entertainment
Join Jennifer Welch and Angie “Pumps” Sullivan and their special guests on “I’ve Had It” and let this comedic, feel-good podcast expose you to all the things you didn’t know you’ve had it with!...
Let's Talk Off Camera
Entertainment
This is the show that goes on in my head, when the cameras stop rolling. I get to ask the questions that I really want to know and talk to friends and experts about the topics I really want to discuss...
When Reality HIts
Entertainment
What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittany take you inside their crazy lives as they explore parentho...
National Park After Dark
Entertainment
Hosted by two friends who share a passion for the outdoors and a fascination with what can go wrong there, National Park After Dark is a podcast for the morbid outdoor enthusiast. Tales of death, dark...
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Lex Fridman Podcast
Science
Conversations about science, technology, history, philosophy and the nature of intelligence, consciousness, love, and power. Lex is an AI researcher at MIT and beyond....
Taking Cover
News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...
Real Time
News
Download and watch full episodes of Real Time with Bill Maher including his New Rules and Overtime segments with his guest panelists. New episodes of Real Time with Bill Maher air Fridays at 10, only ...
Normal Gossip
Entertainment
Normal Gossip delivers juicy, strange, funny, and utterly banal gossip about people you’ll never know and never meet. Host Kelsey McKinney discusses reader-submitted comedic gossip with guests, diving...
The Mantawauk Caves
Entertainment
On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found ten days later. They had been attacked by someone - or some...
Violation
Entertainment
Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Project explores America’s opaque parole system through a 1986 mu...
Scheananigans
Entertainment
It’s all happening for reality star, Scheana Shay! Her podcast breaks the 4th wall and welcomes you into her real life “Scheananigans”. Regularly cohosted by her fiancé Brock Davies with conversations...
Bad Friends
Entertainment
Andrew Santino and Bobby Lee present BAD FRIENDS. New episodes every Monday! FOLLOW US! Bad Friends: https://www.instagram.com/badfriendspod https://twitter.com/badfriends_pod Andrew Santino: https://...
The School of Greatness
Entertainment
Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on ...
Snapped: Women Who Murder
Entertainment
For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the original Snapped episodes that have aired on Oxygen over the last 2...
The R Spot
Advertising
Each week, New York Times best-selling author and famed spiritual life coach, Iyanla Vanzant, invites callers to share their personal relationship issues during live sessions to help inspire, grow and...
The Moth
Arts
Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with ...
Lovett or Leave It
Entertainment
Lovett or Leave It is a live variety show and podcast that breaks down the week’s news in politics and pop culture with sketches, games, jokes that literally never miss, and everyone’s favorite: nuanc...
The Journal Podcast
News
The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Med...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Shawn Ryan Show
Society
The "Shawn Ryan Show" is hosted by Shawn Ryan, former U.S. Navy SEAL, CIA Contractor, and Founder of Vigilance Elite. We tell REAL stories about REAL people from all walks of life. We discuss the ups ...
Why audio advertising?
Audio advertising, also known as audio marketing, is a form of digital marketing where advertisements are delivered in audio format to listeners. This type of advertising is common on platforms like Spotify, Youtube, Pandora, and other streaming music or podcast services. Here are some advantages of audio advertising:
Audio advertising is flexible and can reach listeners wherever they are, whether they are out jogging, driving, or just listening to music at home. This makes audio advertising a flexible and accessible way for companies to reach their target audience.
It is also cost-effective as the production of audio content is usually less expensive compared to visual content. Moreover, many platforms offer very good analytical tools that allow measurement of ad performance, including the number of listens and conversion rate.
What are the advantages of radio versus podcast advertising? Which is better?
Radio advertising has a broader reach, making it more effective for local marketing. For example, if you want to widely disseminate an ad in a small town, radio advertising is an excellent choice.
Radio ads are quicker to produce and require less work if you want to get your ad out quickly. Radio advertising is also cost-effective and allows for repetition of ads throughout the day, which can be positive. However, it is less personal compared to podcast advertising, and it is often difficult to reach a specific target group within different niches or categories.
On the other hand, podcast advertising tends to have a more niche and engaged audience, enabling more target group-specific marketing. These types of ads may require more time for planning and production than radio advertising, but the benefits are that podcast advertising creates higher engagement as listeners actively choose to subscribe to specific podcasts.
This means that listeners to a podcast may feel that the podcast hosts are honest and genuine, almost like in a friendship relationship, which leads to taking their sponsored recommendations more seriously than radio advertising. The cost-effectiveness of podcast advertising can vary and is often directly related to the podcast's popularity and size.
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