Aller Media

Aller Media is the market leader in popular press in Sweden, with a market share of 57%. We have some of Swedens most well-known brands in magazines and digital media, such as ELLE, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina, Baaam and Residence. We have been delivering relaxation, entertainment and inspiration to millions of readers since 1894.
Our world has changed since then and we are constantly developing new ways to engage, provide experiences and services to our readers, users, visitors and followers - both in print and digital media as well. as in the physical world. Our business concept is to create and sell entertainment and inspiration to women through strong brands and content with high editorial quality.