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Advertising · A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time...
News · Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. C...
Business · A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a q...
News · Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was befor...
Sports · Expert insight on health, performance, longevity, critical thinking, and pursuing excellence. Dr. Peter Attia (Stanford/Hopkins/NIH-trained ...
Education · Join clinical psychologist and mom of three Dr. Becky Kennedy on her weekly podcast, as she takes on tough parenting questions and delivers ...
Entertainment · When 18-year-old Michelle O’Keefe is found murdered in her shiny new blue Mustang in a California park and ride, investigators encounter a c...
Advertising · Where do you draw your strength? Join TODAY’s Hoda Kotb as she continues on a journey of self-discovery and exploration of the resilience of...
Society · Upon the release of her second bestselling book The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out ...
Entertainment · What if your mother left to follow a cult… or you woke up in a morgue… or if your boat got caught in a storm and began to sink -- what would...
News · The New York Post provides readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, i...
Advertising · Romper.com is a digital destination specifically targeted towards millennial moms. The website features content created by a diverse group o...
Advertising · The Dad is not a person; it’s a lifestyle. A lifestyle that isn’t always pretty, but more hilarious than you might expect. Sometimes it’s to...
Style & Fashion · W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.W was cr...
Health · Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through...
News · Mom.com is a place created by moms that offer tools to help parents raise the next generation of happy, kind, and confident kids. And while ...
Advertising · Headquartered in New York City, LittleThings is the #1 lifestyle digital destination and first Post Cable Network (PCN) for women. LittleThi...
Advertising · MamásLatinas is the first bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. Reaching more than ...
News · ComingSoon editors take you beyond the reel, providing on-set reporting, interviews with award-winning directors, and ear-to-street entertai...
News · The cape-wearing team of editors at SuperHeroHype aim to provide up-to-the-minute news and an insider look into the universe of comics, supe...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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