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News · Mom.com is a place created by moms that offer tools to help parents raise the next generation of happy, kind, and confident kids. And while ...
Advertising · Headquartered in New York City, LittleThings is the #1 lifestyle digital destination and first Post Cable Network (PCN) for women. LittleThi...
Advertising · MamásLatinas is the first bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. Reaching more than ...
News · ComingSoon editors take you beyond the reel, providing on-set reporting, interviews with award-winning directors, and ear-to-street entertai...
News · The cape-wearing team of editors at SuperHeroHype aim to provide up-to-the-minute news and an insider look into the universe of comics, supe...
Entertainment · Video games had humble beginnings, as anyone playing Pong in a dimly lit bar in the 1970s can tell you. From those roots, gaming has grown t...
Home & Garden · Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely...
Food & Drink · Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our rea...
Entertainment · FailArmy is the ultimate reflection of authentic content generated by a loyal and growing fanbase. With more than 10,000 videos submitted an...
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
Food & Drink · Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we ...
Advertising · Reader's Digest is the place people go to get happy, to learn and to satisfy curiosities. With a growing digital audience that is actually y...
Pets & Animals · Birds & Blooms occupies a unique niche in the media landscape: it's a brand that unites the best of birding and gardening for passionate ent...
Advertising · In a world where social media has become the axis on which most things spin, it's more important than ever that positive and inspiring conte...
Health · The Healthy compiles stories from people on transformative health journeys, sharing them as inspiration and motivation for others who seek t...
Entertainment · This Is Happening encourages people to embrace life for all its fascinating, quirky and compelling moments. We curate videos with the highes...
Health · Medical News Today is one of the fastest growing health information sites in the United States. Every month, more than 85 million people* fr...
Health · Greatist is a fitness, health, and happiness Internet media startup founded in 2011 by Derek Flanzraich. It is aimed primarily at an 18-35-y...
Health · Psych Central is an independent mental health information and news website. Psych Central is overseen by mental health professionals who cre...
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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