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News · The Seattle Weekly is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham ...
News · The Spokesman-Review is a daily broadsheet newspaper based in Spokane, Washington, the city's sole remaining daily publication. It has the t...
News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
News · The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscri...
News · The Walla Walla Union-Bulletin is a daily newspaper and website serving the Walla Walla Valley. Published Monday through Friday afternoons a...
News · The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to h...
News · Whidbey News-Times is a twice-weekly (Wednesday and Saturday) newspaper published in Oak Harbor, Washington, United States covering general ...
News · The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily liv...
News · Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s prin...
News · The Mercury News is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay A...
News · The East Bay Times is a daily broadsheet newspaper based in Walnut Creek, California, United States, owned by the Bay Area News Group (BANG)...
News · he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley...
News · Investor's Business Daily provides best of breed data, research and information for RIAs, FAs and Institutional Investors. As a must-read fo...
News · The San Diego Union-Tribune is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.T...
News · The Press-Enterprise is a paid daily newspaper published by Digital First Media that serves the Inland Empire in Southern California. Headqu...
News · The Record was founded in 1895 by Irving Martin as the Evening Record. It is a newspaper that covers stories in the Stockton, San Joaquin an...
News · The San Gabriel Valley Tribune is a paid daily newspaper located in Monrovia, California, that serves the central and eastern San Gabriel Va...
News · The Daily Breeze is a print and digital news media company based in Torrance, California. Its coverage area includes the South Bay and Harbo...
News · The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, wh...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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