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Health · Psych Central is an independent mental health information and news website. Psych Central is overseen by mental health professionals who cre...
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Arts · Founded in 1902, ARTnews is the world’s oldest and most widely circulated art magazine published six times per year, with each issue coverin...
Entertainment · Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 19...
Style & Fashion · WWD is the daily fashion media of record and the exclusive news authority in fashion, retail and beauty. As the global go-to for breaking ne...
Advertising · Fairchild Live brings WWD, Beauty Inc, FN and Sourcing Journal to life by connecting the titans of the industry at events designed to inform...
Entertainment · The Hollywood Reporter (THR) is a flagship entertainment media brand, offering in-depth reporting, analysis, unparalleled access, world-clas...
Arts · Since 1913, Art in America has published groundbreaking critical insights about contemporary art and culture. Each monthly issue features ex...
Style & Fashion · FN is the ultimate destination for industry insiders and shoe lovers alike. From power players to style stars, FN draws on seventy years of...
Advertising · Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, r...
Advertising · Robb Report is the leading voice in the global luxury market. Its discerning audience around the world has a shared appreciation and desire ...
Advertising · Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, fil...
Advertising · Serving as a communication and hospitality center for the thousands of Americans in Cannes during the Cannes Film Festival, The American Pav...
Entertainment · Founded in 1992 by iconic music and film producer Quincy Jones as a print publication, VIBE is a leading entertainment and lifestyle brand d...
Entertainment · For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, ...
Advertising · As a top 5 lifestyle media company reaching 88 million monthly visitors, SHE Media focuses on the power of content and community to move our...
Advertising · SheKnows is the #momlife expert. We’re an inclusive community for parents, and we recognize the challenges that living a full, vibrant, bus...
Advertising · LDJ Productions is one of the world’s finest experiential production and creative agencies committed to amplifying the guest experience whil...
Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
Advertising · Sourcing Journal Media, LLC, a leader in B2B trade media, produces publications and events under the Sourcing Journal and Rivet brands. We’r...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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