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News · Our mission is to press on. We investigate and report what’s really going on in your community. Our journalists follow the facts wherever th...
News · The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publica...
News · Established in 1847 as The North Georgia Citizen, today the Dalton Daily Citizen is a locally-operated part of Montgomery, Alabama-based CNH...
News · The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, adve...
News · The Savannah Morning News is a daily newspaper in Savannah, Georgia. It is published by Gannett. The motto of the paper is "Light of the Coa...
News · The Statesboro Herald is a newspaper published six days a week located in Statesboro, Georgia, United States. Owned by Morris Multimedia, it...
News · The Macon-Warner Robins area is a regional market located in Middle Georgia on I-75, a little more than an hour’s drive from Atlanta. The ar...
News · The Rockdale Citizen is a newspaper serving the community of Conyers, Georgia and Rockdale County, Georgia, USA. The Citizen publishes two d...
News · The Albany Herald is the daily newspaper for metro Albany in the U.S. state of Georgia. It is distributed in metro Albany and in southwest G...
News · The Red & Black Publishing Company, Inc. is an independent, private, not-for-profit corporation. Founded in 1893, the paper operated for 87 ...
News · The Pacific Business News, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the...
News · The roots of the Idaho Press go back to December 1883 in Caldwell — with the first paper coming off the press just months after Caldwell was...
News · The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bea...
News · Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boi...
News · Welcome to Lewiston Tribune Online. We were the first newspaper in Idaho to publish an electronic edition, starting in September of 1995, an...
News · The Moscow-Pullman Daily News is committed to the pursuit of ethical, factual and relevant coverage of news and events. We champion the vigo...
News · The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The ...
News · The Times-News is a US daily newspaper serving the Twin Falls, Idaho, area.The paper has a circulation of 19,431 daily, 21,059 Sunday. It is...
News · Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is own...
News · Founded in 1847, the Chicago Tribune, is the top source of news and information in the Chicago area and the largest news organization in the...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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