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Style & Fashion · Glossy is a modern media brand exploring the changes affecting the beauty, fashion and wellness industries. Launched in 2016 by Digiday Medi...
Advertising · Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise...
Entertainment · The Chive is a website owned and operated by Resignation, LLC. Images appearing on thechive.com are selected by staff from searches of both...
Entertainment · The Things explores entertainment culture from every angle. Covering Celebrities, Social Media Influencers, Movies, TV Shows and Reality TV,...
Construction · Engineering News-Record is the construction industry's essential and trusted independent source of news and analysis. ENR's worldwide audien...
Entertainment · Sergeant Jill Evans is a small town cop in Wales with an impressive record in her job, and a less than impressive record in her love life. A...
News · The Daily is a daily news podcast produced by the American newspaper The New York Times, hosted by Michael Barbaro and Sabrina Tavernise. It...
Entertainment · It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy te...
Entertainment · Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark u...
Entertainment · "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about...
News · NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in ...
Entertainment · In late 2010, a middle-aged man moved into his daughter's college dorm and created what has all the hallmarks of a cult. Over the decade tha...
Entertainment · Keke Palmer has questions for days, about everything under the sun. From the existential to the inconsequential. From pop culture to pop sci...
Advertising · Something Was Wrong is an Iris Award-winning true-crime docuseries about the discovery, trauma, and recovery from shocking life events and a...
Science · Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct ou...
Business · Take control of your life and money once and for all. The Ramsey Show offers up straight talk from Dave Ramsey and his team of co-hosts. Mil...
Business · Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and ...
Advertising · In The Shadows delves into a riveting unsolved mystery from 1991. When the body of a young woman is discovered by two terrified boys in the ...
Entertainment · After 25 years at the Late Night desk, Conan realized that the only people at his holiday party are the men and women who work for him. Over...
Entertainment · Kim Barker, a Pulitzer Prize-winning investigative reporter for The New York Times, revisits an unsolved murder that took place while she wa...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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