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News · Taos News is a weekly newspaper published in Taos, New Mexico. It is owned by El Crepusculo, Inc., named after the first newspaper published...
Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Classifieds · We offer several websites for banner advetisments, linkbuilding. All from travel, booking, hotels, construction, food and wine....
Advertising · A staple of games journalism since 1996, multiple generations of gamers know GameRevolution as the one-stop destination for breaking news, r...
Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Advertising · Variety Intelligence Platform offers high-level professionals in and around the media business with in-depth analysis of the subjects that m...
Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
Society · This is the story of a modern-day Erin Brockovich, set on the Mississippi River in an area known as “Cancer Alley." Her name is Sharon Lavig...
Entertainment · On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. ...
Style & Fashion · Self is an American online magazine for women that specializes in health, beauty, and style. Part of Condé Nast, its print edition had a cir...
News · The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America a...
Entertainment · From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In thi...
Society · You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it...
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
Health · Healthline is dedicated to making health and wellness information accessible, understandable, and actionable so that readers can make the be...
Advertising · Robb Report is the leading voice in the global luxury market. Its discerning audience around the world has a shared appreciation and desire ...
Advertising · Gold Derby famously presents four sets of Oscar, Emmy, Grammy and other predictions for comparison and analysis: Experts (journalists from ...
Entertainment · Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-run...
Real Estate · DIRT is a tongue-in-cheek glimpse into the real estate transactions of high-profile and high-net worth people across a broad spectrum of ind...
Style & Fashion · Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digita...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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