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News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
Food & Drink · Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind th...
Style & Fashion · Elle is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and li...
Style & Fashion · Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ...
Entertainment · Men's Health, published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-sellin...
Advertising · You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy vacations. You’re dead wrong. Y...
News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
Entertainment · When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draw...
Society · Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. F...
News · “Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working fo...
Science · Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more ...
News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
Entertainment · What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittan...
Entertainment · Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Proje...
Arts · Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldw...
Entertainment · A daily podcast that revels in all things Bravo (and beyond!). Join Ben Mandelker and Ronnie Karam as they praise, ridicule, and eviscerate ...
Health · Listen to the incomparable therapist Esther Perel counsel real couples as they reveal the most intimate, personal, and complicated details o...
Business · Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your li...
Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
Advertising · Join neuroscientist, philosopher, and five-time New York Times best-selling author Sam Harris as he explores important and controversial que...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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