Newsletters

Newsletter advertising in Colorado Springs, CO

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Consider This

News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
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Killer Psyche

Entertainment · When a shocking crime occurs, people ask “Why?” Was it about power, ego, or revenge? On Killer Psyche, retired FBI agent Candice DeLong draw...
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First Person

Society · Every opinion starts with a story. Intimate conversations about the big ideas shaping our world, hosted by journalist Lulu Garcia-Navarro. F...
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Pod Save the World

News · “Pod Save America” cohost Tommy Vietor thought foreign policy was boring and complicated until he got the education of a lifetime working fo...
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TED Radio Hour

Science · Exploring the biggest questions of our time with the help of the world's greatest thinkers. Host Manoush Zomorodi inspires us to learn more ...
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The Gina and Bryan Show

News · Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a bra...
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When Reality HIts

Entertainment · What happened when the cameras stopped rolling for Jax Taylor and Brittany Cartwright on Vanderpump Rules? TRUE Reality hit! Jax and Brittan...
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Violation

Entertainment · Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Proje...
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The Moth

Arts · Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldw...
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Watch What Crappens

Entertainment · A daily podcast that revels in all things Bravo (and beyond!). Join Ben Mandelker and Ronnie Karam as they praise, ridicule, and eviscerate ...
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Where Should We Begin?

Health · Listen to the incomparable therapist Esther Perel counsel real couples as they reveal the most intimate, personal, and complicated details o...
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Young and Profiting

Business · Join Hala Taha as she interviews some of the brightest minds in the world―turning their wisdom into actionable advice you can use in your li...
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Marketplace

Business · Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required...
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Making Sense

Advertising · Join neuroscientist, philosopher, and five-time New York Times best-selling author Sam Harris as he explores important and controversial que...
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Revisionist History

Society · Revisionist History is Malcolm Gladwell's journey through the overlooked and the misunderstood. Every episode re-examines something from the...
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Radio Rental

Society · Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radi...
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Throughline

Society · The past is never past. Every headline has a history. Join us every week as we go back in time to understand the present. These are stories ...
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Against The Odds

Society · Humans are resilient. In our toughest moments, we will fight, we will struggle, and we will triumph...often against the odds. In this immers...
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On Being

Advertising · A season of big, new, beautiful On Being conversations is here. Adventures into what can replenish and orient us in this wild ride of a time...
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The Bulwark Podcast

News · Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. C...
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What is the cost of advertising in newsletters?

The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.

There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.

We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.

By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.

How do I find a list for newsletter dispatches?

You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.

However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.

What different formats are there in a newsletter?

The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:

Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.

Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.

Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.

Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.

You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.

Why should one choose newsletter advertising in their marketing?

Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.

Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.

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