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The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the News Advocate traces its roots back to 1914, when the Manistee ...
Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have worked diligently to bring the readers of Wexford, Osceola, Miss...
The Tri-County Times is one of two semiweekly newspapers in Genesee County, Michigan. But while the Flint Journal serves primarily most of Genesee County, as far south as Grand Blanc and is published ...
The Flint Journal is a quad-weekly newspaper based in Flint, Michigan, owned by Booth Newspapers, a subsidiary of Advance Publications. Published Tuesdays, Thursdays, Fridays and Sundays, it serves Ge...
The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and some northern parts of the Lower Peninsula of Michigan. It i...
The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is...
Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River that swept around the building where the weekly paper was pri...
The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...
The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge County in East Central Wisconsin.The Reporter traces its founding...
The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the Green Bay Gazette in 1866 as a weekly paper, becoming a daily...
The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...
The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...
The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...
The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...
The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...
The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Huffman, Sr. The newspaper today is a daily broadsheet with a ...
The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the Sunday Free Press. It is sometimes referred to as the Freep (reflected in the paper's w...
Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...
DOOH advertising is a form of outdoor advertising that utilizes digital screens to display advertising messages. This includes digital billboards, screens in public transportation, airports, shopping malls, and other public places.
As the name suggests, DOOH advertising is digital, and this brings certain strengths that OOH does not have. Compared to OOH advertising, this medium provides the opportunity to quickly and easily update messages, the ability to display dynamic and interactive content on the digital screen. This also means that it is easier to control different ad images at different times of the day, and target specific audiences in a more straightforward way.
The cost of DOOH advertising varies depending on a range of factors, including the geographical location of the place, the size of the screen, the duration of the campaign, and the specific content of the ad.
The effectiveness of a DOOH campaign can be measured by analyzing traffic flow, interactions with the ads, and sales data. There is also the possibility to use technologies such as facial recognition and mobile tracking to get a more detailed picture of the campaign's results.
Yes, with DOOH advertising, you can choose exactly where and when your ad will be displayed. This allows advertisers to target their campaigns to specific audiences and maximize ROI.
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